Articles Tagged ‘Diamond Integrated Marketing’

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Canadians bring home some Effies

Leo Burnett’s #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.

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AToMiC Awards: Shock and awe

Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.

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AToMiC Awards: Power to the people

CSR is today’s norm. but helping consumers enact social change takes it up a notch.

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Diamond’s new academic approach

The agency has hired Graham Candy to lead its new insights and strategy department.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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TD’s Midas touch

The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?

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How does TD #MakeTodayMatter?

Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

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Dell and WestJet team up for experiential marketing campaign

Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience