Articles Tagged ‘Diamond Integrated Marketing’
AToMiC Awards: Shock and awe
Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.
AToMiC Awards: Power to the people
CSR is today’s norm. but helping consumers enact social change takes it up a notch.
Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
Shopper Innovation Awards: Lucky Charms embraces self-expression
The General Mills cereal brand connected with consumers during Pride to encourage self-expression.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
Who wins the ad popularity contest?
Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
TD’s Midas touch
The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?
How does TD #MakeTodayMatter?
Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.
Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
Dell and WestJet team up for experiential marketing campaign
Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience