Articles Tagged ‘Diamond Integrated Marketing’

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CAPMA disbands, merges with ICA

Members of the industry body representing experiential agencies will now be full members of the ICA.

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IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

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Diamond hires two new CDs

Along with new leads for its social and influencer work, the agency is looking to evolve the creative solutions it provides clients.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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Campbell’s takes gourmet on tour

A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.

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Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

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HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.

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Up to the Minute: Cossette Lab recruits tourism startups

Plus, new hires at Diamond and Ariad, an AOR win for Pomp & Circumstance and more news you may have missed.

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Diamond restructures for the new year

The hiring of Sean Davison as its first ECD comes as the agency shifts to a new model.

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Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

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TD wins big at the CMAs

“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.

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TD’s playoff push

The bank takes to TV to help celebrate the Toronto Blue Jays’ success.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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TD’s thankful #tbt

The bank taps into the love for nostalgia with its latest “#TDThanksYou” campaign.