Articles Tagged ‘Diamond Integrated Marketing’
Diamond restructures for the new year
The hiring of Sean Davison as its first ECD comes as the agency shifts to a new model.
Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.
TD wins big at the CMAs
“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
TD’s playoff push
The bank takes to TV to help celebrate the Toronto Blue Jays’ success.
Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
TD’s thankful #tbt
The bank taps into the love for nostalgia with its latest “#TDThanksYou” campaign.
Aperol revs up the whimsy
What do a Vespa, a grandfather clock and an orange fedora have in common? We’re not entirely sure either, but they’re all supporting pieces in the brand’s latest program.
Canadians bring home some Effies
Leo Burnett’s #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
AToMiC Awards: Shock and awe
Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.
AToMiC Awards: Power to the people
CSR is today’s norm. but helping consumers enact social change takes it up a notch.
Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
Shopper Innovation Awards: Lucky Charms embraces self-expression
The General Mills cereal brand connected with consumers during Pride to encourage self-expression.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
Who wins the ad popularity contest?
Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.