Articles Tagged ‘Diamond Integrated Marketing’

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Diamond restructures for the new year

The hiring of Sean Davison as its first ECD comes as the agency shifts to a new model.

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Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

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TD wins big at the CMAs

“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.

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TD’s playoff push

The bank takes to TV to help celebrate the Toronto Blue Jays’ success.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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TD’s thankful #tbt

The bank taps into the love for nostalgia with its latest “#TDThanksYou” campaign.

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Aperol revs up the whimsy

What do a Vespa, a grandfather clock and an orange fedora have in common? We’re not entirely sure either, but they’re all supporting pieces in the brand’s latest program.

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Canadians bring home some Effies

Leo Burnett’s #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.

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AToMiC Awards: Shock and awe

Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.

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AToMiC Awards: Power to the people

CSR is today’s norm. but helping consumers enact social change takes it up a notch.

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Diamond’s new academic approach

The agency has hired Graham Candy to lead its new insights and strategy department.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.