Articles Tagged ‘ogilvy & mather’

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Who won at the 2017 Strategy Awards?

Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.

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2017 Strategy Awards: Huggies leaves no baby unhugged

The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.

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Here is the Digital Agency of the Year shortlist

These 14 agencies are still in the running for DAOY.

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Ogilvy, McCann lead Canada wins at the Effies

See the full list of winners and how local agencies placed in this year’s Effies Index.

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AToMiC 2017: Knowing your brand DNA

Huggies and Honey Nut Cheerios go back to basics with hugs and bees.

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

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Ogilvy names new creative leadership

As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

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Ogilvy & Mather announces global restructuring

A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.

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Carlsberg picks Ogilvy

The agency is the new AOR for all of the brewer’s brands in Canada, including Kronenbourg and Somersby.

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Camp Jefferson gets a new head of planning

Former Ogilvy planning director Doug Potwin brings a holistic approach and 23 years of experience to the agency.

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Mercy Ships shows its moving health care

The first mass campaign for the NGO depicts the work done on the world’s largest civilian hospital ship.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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CASSIES Gold: Nabob respects the bean

The CPG brand eschewed coffee culture’s pretentiousness, calling for a return to simple pleasures.