Articles Tagged ‘ogilvy & mather’

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

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Ogilvy & Mather announces global restructuring

A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.

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Carlsberg picks Ogilvy

The agency is the new AOR for all of the brewer’s brands in Canada, including Kronenbourg and Somersby.

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Camp Jefferson gets a new head of planning

Former Ogilvy planning director Doug Potwin brings a holistic approach and 23 years of experience to the agency.

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Mercy Ships shows its moving health care

The first mass campaign for the NGO depicts the work done on the world’s largest civilian hospital ship.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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CASSIES Gold: Nabob respects the bean

The CPG brand eschewed coffee culture’s pretentiousness, calling for a return to simple pleasures.

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Up to the Minute: New COO at Famous Folks

Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.

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Heart & Stroke acts FAST

The organization educates Canadians with an interactive video that puts you in the shoes of a stroke sufferer and his family.

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Dove’s tough choices

The brand’s marketing manager on the insights behind its latest campaign, which confronts women about their self-esteem.

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Check it out: A drinkable billboard

Does Coke Zero taste better from a giant straw?

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Brandtrade goes on a shopping adventure

The organization has partnered with The Shopping Channel to bring a little Haitian culture to your home purchases.

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Revenues, profit up at WPP in 2014

Reported billings were also up for last year’s Cannes winner for most creative holding co.

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Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.