Articles Tagged ‘ogilvy & mather’
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
Ogilvy & Mather announces global restructuring
A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.
Carlsberg picks Ogilvy
The agency is the new AOR for all of the brewer’s brands in Canada, including Kronenbourg and Somersby.
Camp Jefferson gets a new head of planning
Former Ogilvy planning director Doug Potwin brings a holistic approach and 23 years of experience to the agency.
Mercy Ships shows its moving health care
The first mass campaign for the NGO depicts the work done on the world’s largest civilian hospital ship.
CASSIES Gold: Nabob respects the bean
The CPG brand eschewed coffee culture’s pretentiousness, calling for a return to simple pleasures.
Up to the Minute: New COO at Famous Folks
Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.
Heart & Stroke acts FAST
The organization educates Canadians with an interactive video that puts you in the shoes of a stroke sufferer and his family.
Dove’s tough choices
The brand’s marketing manager on the insights behind its latest campaign, which confronts women about their self-esteem.
Check it out: A drinkable billboard
Does Coke Zero taste better from a giant straw?
Brandtrade goes on a shopping adventure
The organization has partnered with The Shopping Channel to bring a little Haitian culture to your home purchases.
Revenues, profit up at WPP in 2014
Reported billings were also up for last year’s Cannes winner for most creative holding co.
Who wins the ad popularity contest?
Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.