Antoinette Benoit
Agencies 2025
List of Awards
2022
2021
2020
The Work
McDonald’s Canada spices up classic McChicken sandwiches
McDonald’s hypes its latest collaboration
McDonald’s takes a trip to the farm
McDonald’s Canadian adventure
In the News
-
55 years of McDonald’s Canada leading the way
The local arm of the global QSR became a top performer by addressing consumer tastes, prompting other markets to follow suit.
-
McDonald’s Canada names a new CMO
Alyssa Buetikofer joins from the QSR's Chicago office, succeeding a retiring Antoinette Benoit.
-
Does inclusive marketing rest with agencies or clients?
In strategy's ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country's diversity.
-
Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank's Clinton Braganza and Social Lite's Neetu Godara.
-
CMO Council: A moment of reckoning for the ad industry
From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?
-
CMO Council: New products for a new era
Strategy's advisory board explores what's in the product innovation pipeline as brands balance pre- and post-pandemic realities.
-
CMO Council: What’s next in innovation?
From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.
-
FCB/Six and Zulu Alpha Kilo win big at CMA Awards
FCB Canada, Rethink and Cossette were also among the top winners at Friday's gala.
-
How CMOs are grappling with shifts in consumer behaviour
In part two of strategy's MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.
-
Marketing shifts from the view of the CMO
From the C-Suite Newsletter: In a roundtable talk, marketers share how they're adapting to the changing consumer landscape.
-
New year, new marketing strategies
Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.
-
Meet the 2019 Marketers of the Year
Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.
-
MOY 2019: Antoinette Benoit’s golden strategy
The McDonald's CMO has Canadians, from kids to grandpas, lovin' the Golden Arches.
-
Time to vote in the Marketer and Agency Surveys
The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.
-
Lessons from abroad: The insight hunter
McDonald's Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)
-
Digital evolution is about skills, not job titles
Marketers say it's all hands on deck when it comes to prepping for digital disruption.
-
Getting Canadians to love it
How McDonald's SVP of marketing has been fighting the perception of the chain as a faceless corporate giant, portraying it as part of the Canadian fabric.
-
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
-
Antoinette Benoit’s plan for McDonald’s
The new SVP marketing at the QSR talks about accelerating digital, agency relationships and why, even with the success of McCafe, the chain will always be a burger joint at heart.
