Anomaly

Agency A-List – Anomaly’s unique strategy

The Toronto shop is different. And that’s its key appeal.

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In a spoof of bottled water advertising, the World Vision campaign aimed to educate consumers about the importance of water among those who struggle to access it.

Agency A-List – KBS’ tech-savvy approach

The agency is focusing on new platforms, while reminding brands that there’s a person at the end of the communication.

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CIBC mascot Percy the penguin gets a checkup and helps show Canadians all the ways the bank can fit their lives.

Agency A-List – Juniper Park\TBWA: The home of disruption

The agency drives growth and defies conventions.

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The new state-of-the-art newsroom allows the shop to monitor and track multiple social campaigns at once.

Agency A-List – Veritas’ re-emergence strategy

Focusing on innovation, the PR firm has risen from the post-Target collapse, coming back stronger.

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From left to right: Karine Courtemanche, president Jeff Berry, Managing Director, Touché Toronto Alain Desormiers, CEO and founder.

Agency A-List – Touche!’s strategy couples tech innovation and creativity

With data at the core, the media agency helps its clients to move more nimbly.

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The “#RedHatSelfie” campaign for Emirates airline generated more than 1.4 million impressions, covered by the likes of Canadian Living, Elle and The Kit.

Agency A-List – Citizen Relations doubles down on strategic insight

The PR firm is driving conversation through their strategic approach.

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Publicis and their branding division Ove designed Canada Post’s new concept store in Richmond Hill Ontario

Agency A-List – Publicis bets on data to build brand experiences

How the agency is helping adapt brands to different channels.

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mail

When people get their mail, they get your message

The ritual of retrieving mail creates a valuable opportunity for marketers to better connect with customers and drive action.

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cpc-strategy

Get your brand welcomed into homes

Six degrees of interaction: direct mail’s power to live on.

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thinktv1

This just in: busting some myths about TV ROI

Cutting TV spend doesn’t have the bottom line impact you were going for – unless business growth, brand consideration and online activity weren’t in your plan.

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tfs-1

Holy sh*t! What about the French markets?

The French Shop’s Martin Archambault on how to ensure an idea conceived in English will perform just as well in La Belle Province.

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Sandy Branch

Sandy Branch: a Starcom MediaVest bellwether

The office manager’s colleagues reflect on her ability to run a smooth ship.

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Out of Home: Right Message, Right Time

As tech innovation ramps up engagement, here’s who’s radically changing the OOH game in Canada.

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Out of Home: Billy Bishop’s digital OOH ecosystem takes flight

There are huge opportunities for advertisers looking to dig into the newly built tunnel that connects Toronto with Billy Bishop airport.

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Out of Home: Astral deepens its consumer connection

The mediaco is rapidly expanding its physical footprint and tech capabilities across Canada, providing marketers with unique reach opportunities.

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