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BIMM: Helping clients take the guess out of work

Data-driven creative agency launches SoundCheck to market with greater certainty

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Honouring ideas across the prairies

In the pursuit of being the benchmark for creative recognition, the Ad Rodeo Anvil Awards is expanding its scope.

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Agency A-List – Meet the agencies of the future

Canada’s top creative, media and PR shops are all radically expanding their arsenal of skills to meet brands’ next needs.

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The pop-up parks for TD’s FEF charity were so effective, in one year the campaign achieved a double digit lift in donations from over the past 25 years combined.

Agency A-List – Diamond Marketing: the problem solver

Its insight-fuelled speed-of-culture marketing helps brands battle disruption.

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Lily & the Snowman, Zulu’s smash viral hit for Cineplex, has now been viewed over 80 million times worldwide.

Agency A-List – Zulu’s Branded Content Year

Hot off the heels of its “Say No to Spec” video, the shop is picking up new clients and making a name for itself globally.

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Anomaly

Agency A-List – Anomaly’s unique strategy

The Toronto shop is different. And that’s its key appeal.

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In a spoof of bottled water advertising, the World Vision campaign aimed to educate consumers about the importance of water among those who struggle to access it.

Agency A-List – KBS’ tech-savvy approach

The agency is focusing on new platforms, while reminding brands that there’s a person at the end of the communication.

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CIBC mascot Percy the penguin gets a checkup and helps show Canadians all the ways the bank can fit their lives.

Agency A-List – Juniper Park\TBWA: The home of disruption

The agency drives growth and defies conventions.

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The new state-of-the-art newsroom allows the shop to monitor and track multiple social campaigns at once.

Agency A-List – Veritas’ re-emergence strategy

Focusing on innovation, the PR firm has risen from the post-Target collapse, coming back stronger.

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From left to right: Karine Courtemanche, president Jeff Berry, Managing Director, Touché Toronto Alain Desormiers, CEO and founder.

Agency A-List – Touche!’s strategy couples tech innovation and creativity

With data at the core, the media agency helps its clients to move more nimbly.

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The “#RedHatSelfie” campaign for Emirates airline generated more than 1.4 million impressions, covered by the likes of Canadian Living, Elle and The Kit.

Agency A-List – Citizen Relations doubles down on strategic insight

The PR firm is driving conversation through their strategic approach.

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Publicis and their branding division Ove designed Canada Post’s new concept store in Richmond Hill Ontario

Agency A-List – Publicis bets on data to build brand experiences

How the agency is helping adapt brands to different channels.

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mail

When people get their mail, they get your message

The ritual of retrieving mail creates a valuable opportunity for marketers to better connect with customers and drive action.

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Get your brand welcomed into homes

Six degrees of interaction: direct mail’s power to live on.

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This just in: busting some myths about TV ROI

Cutting TV spend doesn’t have the bottom line impact you were going for – unless business growth, brand consideration and online activity weren’t in your plan.

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