Agnostic
Company Info
Award-Winning Talent 2025
The Work
Metro’s Moi deploys celebrity namesakes to drive personalization
Kicking Horse ads shaking up “a sleepy coffee industry”
Goodfood wants to inspire new chefs
Terry Fox Foundation launches #NoMatterWhat 2024 campaign
In the News
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Why B2B marketing needs a human reboot
By Lena Knight For decades, we’ve been telling ourselves a comforting lie: B2B purchasing decisions are made by the logical head ...
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Celsius engages active consumers with new energy drinks
Celsius is rolling out three new flavours and employing a varying its strategies in an effort to connect with healthy ...
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Agency News: Field Agent launches hybrid agency, Agnostic unveils XM offering
Hive Naturals and Field Agent unveil hybrid merchandising agency Retail merchandising agency Hive Naturals and CPG insights firm Field Agent Canada ...
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Agency Moves: Changes at Response Innovations, FCB/SIX and Agnostic
Response Innovations names CCO Indie Toronto CRM agency, Response Innovations (RI), has named Kari King chief creative officer. “Bringing [her] into the ...
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Agency News: Kicking Horse Coffee partners with Agnostic
Plus, Front + Centre announces a trio of wins and Vibrant Studios launches its first immersive experience.
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How brands can communicate better under Bill C-59
Agnostic directors on the need for transparency in brands' sustainability efforts.
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Celsius looking to convert active lifestyle energy drink fans
The challenger is coming north with c-channel promos and Costco sampling.
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Layering on a journalistic lens
Agnostic's strategic hires help it drive conversation and hone in on health.
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Meeting brand demand in health and food
Agnostic's senior PR hires bring fresh eyes to growth categories.
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St. Michael’s Foundation picks 123w as creative AOR
Three new agencies have been picked to lead year two of the "Humancare" campaign.
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Consumer-driven solutions win the room
Agnostic's research-backed philosophy shows the benefits of acting on insights.
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Humber establishes scholarship for BIPOC in PR
Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.
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The Indie List: The Agnostic approach
Balancing intuition and reflection through better thinking
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View from the C-Suite: Truss unveils five new cannabis beverage brands
How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.
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View from the C-Suite: Go RVing keeps ‘Wildhood’ alive
President Chris Mahony on how the association is helping Canadians explore the great outdoors during lockdown.
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Up to the Minute: AdFarm names new ECD
Plus, Agnostic named AOR for Asus and Citizen grows its team and client roster.
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Up to the Minute: Agnostic appoints new president
Plus, Cohn & Wolfe names new general manager and three Canadian shops win at OBIE Awards.
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Arbor Memorial tackles a taboo topic
How the funeral services brand is using online content to position itself as a thought leader in the industry.
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Up to the Minute: MacLaren’s new CD
Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.
