Canadian Olympic Committee
Company Info
The Work
The COC shows anyone can embody Olympic values
Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery
Toyota’s push for global mobility at the Super Bowl
Cadillac Fairview’s ‘optimistic’ view of the future
In the News
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RBC’s Shannon Cole on nurturing next-gen athletes and building brand equity
“RBC Training Ground” has paid dividends, not just for identifying and nurturing athletic talent, but also for building the bank’s ...
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RBC bolsters hopes of would-be Olympians from diverse backgrounds
RBC is playing the role of scout when it comes to identifying next-gen Olympic talent, particularly from diverse backgrounds. In the ...
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Behind the design of Team Canada’s Summer Games home
Mosaic and the COC designed the venue to feel premium and accessible.
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Canadian Olympic Committee launches campaign for 2024 Games
The new creative features stars Michael J. Fox and Celine Dion.
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Mondelez not playing any games with its Olympic activations
The CPG is using cross-brand grocery assets to cheer on Canadian athletes.
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Canadian Olympic Committee picks The Hive ahead of Paris Games
The COC and its partner CBC/Radio-Canada are aiming for a unified campaign.
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Why haven’t Canadian brands pulled back on the Olympics?
As sponsors distance themselves from the Games in Japan, local advertisers have kept the focus on cheering on the athletes themselves.
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Olympic Committee tech deal invests in athletes and fans
The organization teams up with analytics giant SAS to help with both athlete performance and its fan engagement.
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Sid Lee wins Canadian Olympic Committee
The shop will act as the new creative AOR through the 2020 Games in Tokyo.
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RBC’s Olympian search
The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.
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Team Canada wants you to join the club
The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.
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Canadian Olympic Foundation gets colourful
The organization has hired agency Colour to bolster its social media engagement.
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MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner's big year: including the addition of a new tech-focused division and a data-driven planning model.
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DAOY Bronze: Proximity goes big on data
How the agency is structuring itself to deal with a numbers-heavy future.
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Iconic Olympic ads
Check out 10 podium-worthy spots from Games past.
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The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.
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The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutli-platform campaign that demonstrates the journey athletes take when preparing for the Games.
