IGA
Company Info
The Work
IGA reaffirms the passion of its in-store experts
Barilla spreads the love to Canada ahead of Valentine’s Day
IGA draws link between cultivating crops and Olympic champs
IGA brings back temporary tattoos in support of pediatric cancer research
In the News
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IGA campaign returns with a gift box inspired by its animated film
IGA’s animated holiday spot, “Paolo’s Wish,” features a family reuniting around the dinner table after a bitter spat, with the ...
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Empire’s profits spike as inflation remains persistent
The growth of Voila, Farm Boy and FreshCo is keeping the company's Project Horizon goals on pace.
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FreshCo helps keep Empire’s Q1 sales growing
The company also says its private labels are surging, while ad spend will be consistent with, or lower than, last year.
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How 1642 carves out a niche in the premium mixer space
The Quebec brand is changing how it works with grocers and the competition to take on global giants.
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Heinz Ketchup bottles made of paper, not plastic
Plus, Canada Goose puts its recycling efforts on display, and IGA starts dishing out stainless steel take-out containers.
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Arterra ramps up its supermarket strategy
From Shopper Marketing Report: The winemaker's displays aim to retain customers who changed habits during the pandemic.
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IGA is hoping to create meal planning magic
The new "Tada!" tool in the grocer's app will allow shoppers to browse flyers based on what kind of meals they want to make.
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Empire’s private label penetration is growing
Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.
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IGA brings tattoos to life with AR
Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.
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Sobeys, IGA, M&M get into delivery
The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.
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The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
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IGA and Unilever cook up a shopper program
Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.
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Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
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Becel, IGA and Les Sucreries Beaurivage partner up
The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
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IGA recruits new spokestoons to animate its aisles
The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.
