IGA
Company Info
Brands
Ranking 2022
2021 Rank
#56Marketers 2022
Agency Partners 2022
The Work
IGA gets animated (again) ahead of the Winter Games
IGA once again links camaraderie with giving
How IGA’s home ec classes help serve a greater household need
IGA looks to bring more donors into the fold
In the News
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Arterra ramps up its supermarket strategy
From Shopper Marketing Report: The winemaker's displays aim to retain customers who changed habits during the pandemic.
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IGA is hoping to create meal planning magic
The new "Tada!" tool in the grocer's app will allow shoppers to browse flyers based on what kind of meals they want to make.
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Empire’s private label penetration is growing
Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.
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IGA brings tattoos to life with AR
Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.
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Sobeys, IGA, M&M get into delivery
The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.
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The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
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IGA and Unilever cook up a shopper program
Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.
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Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
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Becel, IGA and Les Sucreries Beaurivage partner up
The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
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IGA recruits new spokestoons to animate its aisles
The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.
