The Local Collective
Company Info
Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Planners
Designers
The Work
Farber Debt Solutions taps into the hidden anxiety of debt
Safehaven uses stereogram to raise awareness of kids with medical complexities
Safehaven uses poetry to generate compassion
Applebee’s introduces range of personality types in Tiktok campaign
In the News
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Opinion: Yes, a banana stuck to a wall is irrational; that’s why it sells
Don’t get me wrong – there’s a lot to dislike about a crypto billionaire dropping more than $6 million on ...
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2024 Epica Awards reveals 75 shortlist nods for Canadian agencies
Canadian agencies earned 75 nominations in the 2024 Epica Awards shortlist, with the winners to be announced during an online ...
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How RumChata is building liqueur category and brand awareness over the holidays
Cream liqueur RumChata launched a seasonal Peppermint Bark LTO last week during an “Unusual Wreath Making Party,” hosted by eTalk’s ...
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Girls E-Mentorship unveils a polished new look
The rebrand includes its logo, website, business cards, social media and apparel.
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Guests on Earth enlist AI in ‘unreal’ campaign
The natural cleaning brand is using the technology to showcase how it compares to chemical-based products.
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It’s time to stop glorifying negativity
The Local Collective's Kaitlin Doherty explains why micro-management and defeatism aren't doing agencies any favours.
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The Local Collective named AOR for Safehaven
The Toronto agency will develop a new brand strategy for assisted living organization.
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The Local Collective hires two ECDs
Josh Day and Caitlin Keeley, known for work with a comedic tone, join the agency's creative leadership.
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The Local Collective named agency lead for Applebee’s and IHOP in Canada
The strategy, creative and media assignment is part of Dine Brands' growth plan.
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In a post-social media world, social currency is still king
Some platforms are declining, but The Local Collective's Matt Litzinger believes the social aspect of advertising is as strong as ever.
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2022 Brand of the Year: Mastermind Toys ups its game
How the toy and children's book retailer strengthened its digital, cultural and marketing strategies.
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The Local Collective adds two new leaders
Laura Noseworthy will lead the client services team, while Omar Morson takes on important creative and design duties.
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The Local Collective named AOR for St Joseph’s Health Centre Foundation
The agency's "post-pandemic campaign" will tap the hospital's roots in Toronto's west end.
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Rethink and The Local Collective win 2021 SIA Grand Prix
The Molson "Make It Canadian" and Roncesvalles BIA "Not For Lease" campaigns were this year's big winners.
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How agencies renewed support for small businesses
"Shop local" was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.
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How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
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The Indie List: The Local Collective
Your friendly (big-thinking, flexible and effective) neighbourhood creative agency
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Have agencies lost their sense of purpose?
The Local Collective's Michael Ash asks why clients' obsession with brand purpose hasn't extended to their agency partners.
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The Local Collective hires strategy lead
Michael Ash will oversee strategic work for all clients at the recently launched Toronto-based creative agency.
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Food Banks Canada picks new lead agency
The Local Collective will handle strategy and creative for a new fundraising campaign for the national non-profit.
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AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
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The Local Collective wants to think small for big outcomes
Former Red Lion president and CCO Matt Litzinger has a new agency focused on mining the broader impact of local insights.
