The Local Collective
Mastermind Toys launches first-ever brand campaign
PinkCherry has fun with the joy of sex
Adult toy brand pops its PinkCherry with first-ever TV spot
Raising the Roof turns cardboard signs into ads
In the News
Rethink and The Local Collective win 2021 SIA Grand Prix
The Molson "Make It Canadian" and Roncesvalles BIA "Not For Lease" campaigns were this year's big winners.
How agencies renewed support for small businesses
"Shop local" was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.
How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
The Indie List: The Local Collective
Your friendly (big-thinking, flexible and effective) neighbourhood creative agency
Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
Have agencies lost their sense of purpose?
The Local Collective's Michael Ash asks why clients' obsession with brand purpose hasn't extended to their agency partners.
The Local Collective hires strategy lead
Michael Ash will oversee strategic work for all clients at the recently launched Toronto-based creative agency.
Food Banks Canada picks new lead agency
The Local Collective will handle strategy and creative for a new fundraising campaign for the national non-profit.
AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
The Local Collective wants to think small for big outcomes
Former Red Lion president and CCO Matt Litzinger has a new agency focused on mining the broader impact of local insights.