Editorial
The winds of change
Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.
Upfronts
Rising above CEO drama
Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.
Slashing through cultural trends
How Juniper Park\TBWA’s work with Simplii utilized a content and strategy unit that separates fads from marketing gold.
Overheard at Ad Week NY
Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.
Feature
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
Back Page
Back Page: Who will be 2020′s Agency of the Year winner?
Arrivals+Departures reminds us that people, not algorithms, are still at the heart of great work.
Tribute
No Frills: The discount grocer with swagger
As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.
The New Establishment
The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle
Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.
The New Establishment: Budweiser’s Telis Carayannakis takes centre stage
The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.
Agency of the Year
AOY Gold and Design AOY Silver: Cossette VS. everyone
The agency’s third consecutive Gold win comes as it evolves to become a strategic business partner to clients.
AOY Silver and Design AOY Bronze: John St. bundles up
Facing an industry in flux, the agency refocused its attention on its approach to working with clients.
Design Agency of the Year
AOY Silver and Design AOY Bronze: John St. bundles up
Facing an industry in flux, the agency refocused its attention on its approach to working with clients.
Digital Agency of the Year
Digital AOY Gold: FCB Canada as early tech adopter
The repeat Gold winner has fully transformed into a digital-first shop.
Digital AOY Gold: Rethink and the cultural zeitgeist
The 19-year-old has hit pay dirt by putting people before profits.
Digital AOY Bronze: Sid Lee does things a little differently
The agency believes taking the road less traveled can pay off.
Digital AOY Silver: Bleublancrouge’s collective mindset
The 31-year-old shop has diversified to compete in today’s ultra-competitive climate.
Agency of the Year
Design AOY Gold and AOY Bronze: Zulu Alpha Kilo’s big design ideas
The proud indie is staying true to its roots.
Design Agency of the Year
Design AOY Gold and AOY Bronze: Zulu Alpha Kilo’s big design ideas
The proud indie is staying true to its roots.
Design AOY Silver: Lg2 explores data-driven design
The agency built its expertise in data and grew its design practice outside of Quebec’s borders.
Media Agency of the Year
Media AOY Gold: Touché builds on tech and talent
“Embracing change” is now at the core of the media agency, which has offices in Montreal and Toronto.
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.
Media AOY Bronze: PHD Canada digs deep into data
The media agency is looking to the future with a bevy of new hires and clients.
Media AOY Bronze: Cossette Media plays the long game
Cossette Media is shifting from being “an agency to a partner with more strategic value.”
PR Agency of the Year
PR AOY Gold: The Colony Project keeps growing
The little PR shop that could has grown from three staff to over 20 since launching in 2016.
PR AOY Silver: Narrative’s visual storytelling
The agency’s newest phase has it focusing more on things like experience design and branded content.
PR AOY Bronze: Edelman digs its heels into paid media
The PR shop has shifted to become a full-service communications marketing firm.
