Catherine Phillips

Contact Catherine by sending an email to cphillips@gmail.com

Articles by Catherine Phillips
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2018 MIAs shortlist: Best Use of Content

The countdown to the awards continues with a look at top work in brand integration, content and consumer engagement.

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Zulu Alpha Kilo celebrates 10 years in business

A decade of non-conformity, creative disruption and sticking it to the (ad) man.

WESTJET- an Alberta Partnership-Innovation soars to new heights

WestJet hacks the future of air travel

Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.

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Shoppable Stories come to Instagram

Ecommerce gets added to the increasingly popular social content format.

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Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

Montreal

Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

Subway

Subway launches its latest millennial-focused campaign

The playful creative promotes new bread and guac options to align with the company’s recently launched platform.

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Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

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IFEX calls out international leaders over press freedom

A new campaign imagines what would happen without journalists to hold politicians accountable.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

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Boys and Girls Clubs of Canada is all smiles

A new campaign shows how the organization’s services benefit Canadian youth and combats the idea that they are “underprivileged.”

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

SSQ

SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

Josh Hansen

Union hires new director of strategy

Josh Hansen will help the agency implement a multi-skillset approach to address the evolving needs of clients.