Catherine Phillips

Contact Catherine by sending an email to cphillips@gmail.com

Articles by Catherine Phillips
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Shoppable Stories come to Instagram

Ecommerce gets added to the increasingly popular social content format.

fallsviewfomo

Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

Montreal

Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

Subway

Subway launches its latest millennial-focused campaign

The playful creative promotes new bread and guac options to align with the company’s recently launched platform.

Sport Chek Kids Toddler assortment

Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

Trump

IFEX calls out international leaders over press freedom

A new campaign imagines what would happen without journalists to hold politicians accountable.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

bgcc

Boys and Girls Clubs of Canada is all smiles

A new campaign shows how the organization’s services benefit Canadian youth and combats the idea that they are “underprivileged.”

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

SSQ

SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

Josh Hansen

Union hires new director of strategy

Josh Hansen will help the agency implement a multi-skillset approach to address the evolving needs of clients.

Interac Flash

Interac shows all the different ways to tap

The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.

Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

Yop

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.