Creative Report Card
Creative Report Card: Always shifts generational gears
How the top brand won over generation Z by championing confidence in girls.
Creative Report Card: Anything’s possible at Leo Burnett
The top agency spent its “Year of What’s Possible” blowing minds and racking up awards.
Creative Report Card: Lg2 packs a punch
The #2 agency’s resourceful Quebec City office scored big in this year’s Report Card.
Creative Report Card: DDB’s constellation of specialties
This year’s #3 agency explains how they managed to keep building on the successful Netflix campaign.
Creative Report Card: Grey taps into culture to change it
Grey ties for the #4 spot this year, and the team of creative chameleons looks to solve problems in new ways.
Creative Report Card: Rethink, where ideas don’t die
The #4 (tied) agency on this year’s list tells us why they love simple ideas that can live in multiple ways.
Creative Report Card: New brands on the block
Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.
Creative Report Card: This year’s creative climbers
New entrants and some of this year’s biggest movers and shakers.
Creative Report Card: Methodology
A breakdown of report card scoring and the awards that count.
Canada’s very big year
Editor Emily Wexler looks back at Canadian agencies’ big haul in 2015, and how to repeat that success.
Don’t read this Kit Kat story
The Nestle Canada brand tries a reverse psychology technique with its “#nontest” campaign.
Verdict: Milk West bites into branded content
How the “Snack Time” series has gained a strong online following among the teenage target.
Nissan wins ICA Client of the Year Award
The car manufacturer was recognized in the award’s second year.
Connecting with drivers
Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.
Boomers by the numbers
A closer look at the quarter of the population with major purchasing power.
Reaching for reconnection
Consumers are looking to switch off and live more “real” lives – and brands are listening.
How to win over your CEO (and CASSIES judges)
CASSIES judging coordinator John Bradley on how to prove your work is truly worthy.
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
Getting Canadians to love it
How McDonald’s SVP of marketing has been fighting the perception of the chain as a faceless corporate giant, portraying it as part of the Canadian fabric.
2016 Agency Survey: The state of the ad world
Agency staffers weigh in on the big issues impacting the industry.
Inside WestJet’s fight for the skies
In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.
Introducing…the Strategy Awards
Publisher Mary Maddever links decluttering with planning in introducing our latest award.
The 2016 CASSIES
This year’s awards reflect the strong Canadian showing at international awards as well as the campaigns’ results.
CASSIES Grand Prix: Always strikes a chord
The internationally celebrated #LikeAGirl campaign was also unsurpassed in its effectiveness.
CASSIES Grand Prix: Moms demand groceries, not guns
The social awareness campaign set its sights on corporations to influence the gun debate.
CASSIES Gold: A&W makes things better
The QSR chain focused on its ingredients to win over younger consumers.
CASSIES Gold: The Raptors’ northern pride
“We The North” recast the Raptors and their fans as outsiders, to great effect.
CASSIES Gold: Vancouver Opera lets its monster out
The campaign for Stickboy traced opera’s roots as an underground movement to link it to street art.
CASSIES Gold: Nabob respects the bean
The CPG brand eschewed coffee culture’s pretentiousness, calling for a return to simple pleasures.
CASSIES Silver: Johnnie Walker’s gentleman’s wager
The Scotch brand defines luxury as experience, with a little help from Jude Law.
CASSIES Silver: Miami Valley Gaming gets lucky
The casino company used Ohio values and symbols to offer something different.
CASSIES Silver: Mark’s gets ready for winter
The retailer took advantage of a frigid winter to match discounts to temperatures.
CASSIES Silver: Interac gets in the black
The payment system played off consumers’ anxieties over debt to achieve growth in transactions.
CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
CASSIES Silver: Becel gets baking
The margarine brand had the recipe to counter its declining use.
CASSIES Silver: A sweater to change the way we speak
A charity does some knitting to combat derogatory usage.
CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
CASSIES Silver: Subaru takes on life’s adventures
The car company targeted “real” outdoors people by ridiculing “faux” experiences.
CASSIES Silver: Tim Hortons goes dark
Tim’s takes on the competition by adding a new blend.
CASSIES Silver: Kraft Peanut Butter helps Canadians stick together
The peanut butter brand found a meaningful connection with dwindling family time.
CASSIES Silver: LaPresse+ provides a new perspective
The newspaper finds success with its app by building on rituals and familiarity.
CASSIES Silver: Bell’s ‘Talk’ gets louder
The telecom and broadcast provider maintained its connection with consumers on mental health.
CASSIES Silver: Canadian Tire gives the unexpected
The retailer countered consumer perceptions by highlighting its range of products.
CASSIES Bronze: Credit Counselling Society personifies debt
The non-profit made debt personal by showing how it feels to carry it around.
CASSIES Bronze: Arctic Gardens gets kids to eat their veggies
The brand modified its packaging, turning frozen vegetables into recipe ideas.
CASSIES Bronze: Raising the Roof humanizes homelessness
The non-profit campaign had homeless people read cruel tweets.
CASSIES Bronze: Unilever launches a new kind of deodorant
The #TryDry campaign took on white marks and sticky gels.
CASSIES Bronze: Fix Auto’s first word
The auto shop played on the f-bomb to make its brand top of mind after a collision.
CASSIES Bronze: McCain taps into foodie culture
The #Modifry campaign livened up McCain Superfries with fresh ideas on how to serve them.
CASSIES Bronze: Oikos taps into its Greek roots
The brand used daydreams of Greece to fend off competitors in the crowded Greek yogurt category.
CASSIES Bronze: Bud Light lives it up
The beer brand targeted millennials through bigger, better life experiences.
CASSIES Bronze: Svedka looks to the future
The vodka brand’s “What If” campaign brought aspirational social moments to life.
CASSIES Bronze: Mitsubishi backs up its promise
The car brand re-introduced itself to consumers and enjoyed months of record sales.
CASSIES Bronze: Canadian Tire’s Maximum mural
The retailer used an an online campaign to show what its new power tool and accessory brand could do.
CASSIES Bronze: Kokanee’s Peak Brew
The beer brand brewed batches using local snow, winning over western Canadian hearts.
CASSIES Bronze: SickKids puts the spotlight on patients
The hospital’s campaign had a big impact during the crucial holiday season.
CASSIES Bronze: Kraft brings Hockeyville south of the border
The food brand gave passionate U.S. hockey communities a way to show their pride.
CASSIES Bronze: Grape-Nuts helps conquer mountains
The brand dug into its history and conjured Sir Edmund Hillary, resulting in climbing sales.
CASSIES Bronze: Jackson-Triggs has a wine for that
The brand focused on small, everyday moments that could be made more special with a glass of wine.
CASSIES Bronze: Newfoundland and Labrador finds itself
The province targeted sophisticated travellers in search of the authentic and the unexpected.
CASSIES Bronze: Loto-Québec gets in the game
Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.
CASSIES 2016 judges
Meet the panel behind this year’s winning cases.