Articles Tagged ‘taxi 2’

kraftpb

Kraft Peanut Butter spreads its wings

The brand attempts to drive relevance with millennials by stepping up its snacking potential.

moosehead

Moosehead looks to the future

The brewery celebrates its 150th anniversary by setting out a vision for the years to come.

taxiccos

Taxi names three new CCOs

As co-founder and creative head Paul Lavoie prepares for a new role, the agency looks within for new leadership.

press photo_medium crop

SiriusXM plays with food

A storefront for a suggestively-named pizza place in Toronto is promoting this year’s Top Comic competition.

UpToMinute

Up to the Minute: Miele Canada replaces long-time president

Plus: Saatchi adds creatives and more news you may have missed.

hanee

Taxi 2 names new GM

After a year at the agency, Haneen Davies takes the helm.

Moosehead

Moosehead sells its resilience

The independently owned beer brand wants to be the reward that makes the everyday struggles worth it.

Respect_new2

Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

kraftpb

Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

Dan_3C_RGB

Daniel Shearer joins Cossette

The former Taxi 2 GM takes over leadership of Cossette’s Toronto office and a new regional division.

leons

Leon’s looks to the next generation

A new platform by Taxi 2 gets away from sale-focused messaging to bring younger families to the brand.

kd2

KD dives into a new creative platform

“Cheese the Moment” forgoes experience-obsessed millennial marketing to position the brand as familiar and comforting.

Boston Pizza

Boston Pizza gives its menu the all-star treatment

A new campaign introduces a “general manager” who runs his restaurant like a sports franchise.

Earth

When ‘fit for purpose’ isn’t enough

Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.

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Taxi 2 named AOR for Moosehead

The agency says its first campaign will focus on the brewer’s heritage, without jumping on trends in the category.