Axe
Company Info
The Work
Axe lets Raptors fans play like Fred VanVleet
Brands court the modern man
Axe enlists Kyle Lowry to help young men ‘stay chill’
Axe gets delirious to reach gamers
In the News
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Axe challenges stereotypes on social
The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.
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What Unilever’s #unstereotype means for Canada
The CPG company's Canadian marketing VP talks about the country's role in the initiative to end gender stereotyping.
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Athlete of the Year: Kyle Lowry a slam dunk for brands
How the Raptors superstar has made his mark beyond the court.
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Sid Lee dives into data with new partnership
The agency is working with Dive Networks for data visualization screens, and applying the numbers to its future Axe campaigns.
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Weekend reading: Axe bromances the older gent
How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.
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Tumblr launches Creatrs Network
The social platform is pairing advertisers and creators to create better native ads.
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Trends you might have missed
Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here's what you should keep an eye on in 2015.
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Axe Canada names Sid Lee AOR
What does the new agency mean for the men's grooming line? A new direction and more made-in-Canada creative, to start.
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Union buys Trapeze
Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.
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Unilever’s edge is global, green and digital
Dickie Martin, the CPG co's new VP marketing, brings worldly knowledge to the Canadian market.
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Crazy or cool? Axe debuts a pheromone-infused business card
The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.
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Axe grows up
The Unilever brand is launching a "Pose for Peace" campaign to empower its socially-conscious target demo.
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Axe Canada launches online channel
The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.
