Dempster’s
Company Info
Parent Company:
Grupo Bimbo
The Work
Dempster’s leans into parental well-being and selfcare
Dempster’s moves to masterbrand approach
Different ways to feel the love
Villaggio courts the bread lovers
In the News
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People Moves: EY Canada promotes marketer
Plus, personnel moves at Mubi, CourseCompare, Equifruit and Bimbo.
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Bimbo Canada goes Jurassic with cross-category promo
Velociraptors and t-rexes are front and centre in a giveaway activating across the company's bread and snack brands.
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Dempster’s launches Brioche Style Pull-Apart buns
The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.
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Dempster’s waves the flag as part of redesign
The baked goods maker is using refreshed packaging as an opportunity to tout its new "Made By Canada" positioning in stores.
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2019 SIA Awards: Brands pay it forward
Here's how giving back paid off for Kraft Peanut Butter, Dove, Dempster's, Tim Hortons, Uber, YWCA and SickKids.
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Cundari expands its relationship with Canada Bread
Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand's marketing strategy.
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Check out Canada’s favourite new products
From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.
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Connie Morrison’s 2015 resolutions
This year, the Canada Bread SVP wants to look beyond the traditional bread market, grow distribution and set more ambitious goals.
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Connie Morrison breaks bread with skeptics
We're rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
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Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
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Last chance: Help crown our Marketer of the Year
Vote for candidates from Canadian Tire, MLSE, Kraft, Dempster's and Aritzia by midnight tonight.
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The next wave of branded content
Here's a crash course on fusing branding and entertainment from Koodo, Dempster's, Molson and more.
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Dempster’s targets DIY guys
The Canada Bread brand's campaign steers away from moms to take aim at millennial males with a spoof on home-reno shows.
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The next generation of consumer involvement
The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?
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Transforming Maple Leaf
The manufacturer is changing into a food marketing machine focused on building love for its brands.
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Dempster’s fights the bread backlash
The Canada Bread brand is targeting health conscious consumers with a new humour-based campaign featuring comedian Gerry Dee.
