In the News
Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
View from the C-Suite: Leon’s aims to be trendier
The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.
Leon’s stocks small store with big tech
The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.
Leon’s expands e-commerce strategy with Shopify
The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Bronze: Leon’s family-friendly furniture
The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the "Part of the Family" campaign.
CASSIES Silver: Leon’s turns street furniture into discounts
Taxi's coupon scheme placed the furniture retailer on the Quebec map.
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Marketers of the Year: Andrea Graham’s goof-proof strategy
How the exec moved Leon's from silly ads to family-friendly creative, appealing to a younger home-buying demo.
Leon’s millennial-friendly content plan
The retailer uses an influencer-led digital magazine as part of its holiday strategy.
Leon’s is making a wearable for your couch
The retailer is introducing devices on furniture that measure "Together Time."
The Brick names new president
Longtime executive Dave Freeman takes over leadership of one of Canada's largest furniture and appliance retailers.
AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
Shopper Innovation Awards: Leon’s gets Quebecers moving
The brand used innovative coupons to capitalize on the province's Moving Day.