Mike Dubrick
Cco
Ranking 2025
2024 Rank
#2Cd
Ranking 2025
2024 Rank
#1Agencies 2025
- Rethink
List of Awards
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
The Work
Transforming shallow holes into creative canyons
FCB, Citizen Relations win 2024 AToMiC Awards Grand Prix
Frito Lay chips in with a gift idea for Santa
Heinz wants to clear up, once and for all, confusion about the Super Bowl’s Roman numerals
In the News
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2025 CRC: In conversation with the top CCOs
Strategy‘s Creative Report Card is back — this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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Industry News: OPG names 123w its AOR, Rethink Toronto named top indie agency
123w named creative AOR for Ontario Power Generation Independent creative agency One Twenty Three West (123w) announced Monday its appointment as ...
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Creative leaders share who they’d nominate for Hall of Marketing Gold if given the chance
If you could nominate someone for Hall of Marketing Gold, who would it be? That’s the question strategy asked top creative ...
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Nine Canadian leaders set to judge at Cannes this year
The festival has revealed the agency heads for the awards, following the announcement of a new Creators conference stream.
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Strategy releases the 2024 Creative Report Card
In case you missed it, see how the country's top agencies, brands, creatives and strategists ranked this year.
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2023 Creative Report Card: The inspired contrarian
Mike Dubrick on deadlines, agency growth and inspiration.
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Rethink hires Fernando Hernandez as group CD
The veteran creative brings experience from R/GA and Leo Burnett to the agency's Toronto office.
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Mike Dubrick named creative chair at Miami Ad School Toronto
Rethink's CCO is replacing outgoing dean Stephen Jurisic at the school, which is also planning a new campus in Vancouver.
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2022 Brand of the Year: Heinz redefines what it means to be iconic
Never thought we'd say this, but we're obsessed with ketchup this year.
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Rethink names new partners and local creative leads amid restructuring
Promotions for Xavier Blais and Mike Dubrick come as the agency creates dedicated management teams for each of its offices.
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Creative Report Card 2022: Get to know the top creatives
Almost everything you need to know about Rethink's Mike Dubrick, Zachary Bautista, Geoff Baillie and Erin Maguire.
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Rethink opens 2022 with creative growth
The 16 hires and promotions come after the agency grew its business with Nestle and added work from Lactalis Canada.
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Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
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Canadian jurors announced for 2019 Cannes Lions
Nine local pros will be among those helping to decide the winners at this year's festival.
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Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge "emotional distance" between loved ones.
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Creative Report Card: Rethink, where ideas don’t die
The #4 (tied) agency on this year's list tells us why they love simple ideas that can live in multiple ways.
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Rethink adds to its leadership
The agency names three new partners along with new hires as it continues to grow.
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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success
A look back at the Beer Fridge's epic journey, which brought it to the top of this year's CRC.
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Moving up the ladder at Rethink
The agency has named a new partner and two new creative directors on the heels of its Coors Light win.
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Rickard’s focuses on social
The beer brand lays out the "Rules of the Round" in an online-only series that aims to grow its social community.
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Rethink hires two, promotes one
The agency brings in Steve Cousins as CD for its Vancouver shop, as well as adding a new creative and promoting another for its Toronto office.
