November 2013
Upfront
Taxi launches No Place To Hi.de
CCO Frazer Jelleyman announced at Ad Week that the Canadian agency will launch a crowdsourced initiative taking aim at bullying.
Carnivore Club brings the meat
Targeting urban men, the company will ship cured meats from charcuterie artisans to subscribers in Canada and the U.S.
Features
Kraft channels the spirit of a startup
Tony Matta, Kraft Canada’s new CMO, talks about his new role, the changes that have taken place at the company since it split from sister co Mondelez and some key lessons he learned from his time in the U.S.
Upfront
Musical brand campaigns to feed the soul
With brands upping their game with sound sensory marketing, here’s a look at three global campaigns that struck the right chord with consumers.
Advertising titles: Real or fake?
With agencies throwing around new titles like candy, take strategy ‘s quiz and test yourself on which positions are for real or fabricated.
Brands get fowl
A bird’s-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.
Back Page
Back page: In Memoriam
Extreme Group’s ode to cherished ideas that didn’t make it out of the boardroom and a toast to the hard work that went into all those that did.
Features
Navigating the Sochi controversy
Our industry pundits weight in on how brands can navigate the tricky 2014 Winter Olympics, which have been marred by anti-gay propaganda laws in Russia.
Editorial
Editorial: No more laurels to rest on
Managing editor Emily Wexler on the need for agencies and corporations to mix in education and exploration initiatives to keep up in a fast-moving world.
Features
The hits keep on coming
Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?
Forum
They’re called commercials for a reason
Dare Vancouver’s Derek Shorkey on the need for agencies to practice creativity that yields business results.
Winning clients’ hearts (and business)
Unilever’s Alison Leung on the keys to developing outstanding work from the client’s perspective.
Agencies of the Year
Media Director of the Year and Next Media Star
Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.
Agency of the Year: Process & Shortlists
See how we calculated this year’s winners.
MAOY: Jury
Meet the industry vets who judged Media Agency of the Year.
DAOY: Jury
The industry experts who made the selections for Digital Agency of the Year.
AOY: Jury
Meet the Agency of the Year judges.
MAOY Honourable Mention: Starcom MediaVest Group’s content push
The media agency is recognized for work for P&G, Express and Microsoft.
DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital
The agency snags a Digital AOY prize for work for Dove, Tim Hortons and IBM.
AOY Honourable Mention: Leo Burnett struts it stuff
The agency gets accolades for work for AMC, Yellow Pages, Ikea, Raising the Roof and James Ready.
MAOY Bronze: Media Experts’ holistic approach
The media shop gets Bronze honours for work for BMW, Bell Canada and Workopolis.
MAOY Silver: PHD plays to win
The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.
DAOY Silver/AOY Bronze: BBDO’s internal community push
The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.
AOY Silver: Taxi’s customized ride
The agency claims the Silver AOY prize for work for Boston Pizza, Canadian Tire, Kraft Dinner, Mio and Snuggle.
MAOY Gold: OMD grows for Gold
The agency takes the top media award for work for Subaru, McDonald’s and Lay’s.
DAOY Gold: Tribal deepens tech ties
The agency earns top prize as Digital AOY for work for Canadian Tire, BC Dairy Association and the Canadian Tourism Commission.
AOY Gold/DAOY Bronze: John St.’s digital school of thought
The agency takes top prize as AOY and gets Bronze honours in DAOY for work with WWF, Zellers, Mitsubishi, Stanfield’s, Carly Fleischmann and Kobo.
2013 Agencies of the Year
John St., OMD and Tribal Worldwide take home top honours in this year’s awards, plus find out who snagged Silver, Bronze and Honourable Mentions.
