How to win international business
Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do’s and don’ts for winning clients outside of Canada’s borders.
New spaces: agencies tear down creative barriers
JWT, Grey Canada, Draftfcb and sister co. Rivet have all traded their old-style offices for new homes that provide open-concept workspaces.
Cossette Vancouver adds two hires
The additions are part of a long-term expansion plan for the west coast office.
Match acquires Action Marketing Group
The pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.
Extreme Group wins Nova Scotia Tourism account
The win comes amid changes to the government-run body.
Top Drawer Creative wins Mount Sinai business
The agency will create a brand identity for the hospital’s five-year fundraising campaign, “Make Medical History.”
Taxi West hires new ECD
Kevin Barclay will lead the Vancouver-based office.
OgilvyOne gets personal with Tim Hortons
The QSR’s new digital agency launches a Facebook campaign that allows consumers to take ownership of their cups online.
ClearMotive wins Honda account
The Calgary-based shop picks up Honda’s non-automobile account for motorcycles and power equipment.
The Hive hires Neil McPhedran
The former Tribal DDB managing director joins the Toronto agency as VP digital.
DDB wins BC Egg Marketing Board
The Vancouver-based agency will work with new media agency of record OMD to create a campaign in the fall.
Sid Lee wins Qatar Airways account
The agency’s content arm, Jimmy Lee, will lead the project to create interactive videos for the airline.
Bensimon Byrne expands wine portfolio
Following work on Jackson-Triggs in 2011, the Toronto agency adds four new wines to its roster.
Zulu Alpha Kilo wins Audi account
This is the first automotive account for the creative shop.
MDC Partners acquires stake in Doner
The independent agency has handed over a minority interest to the Toronto-based holding company.