Industry Moves
Editorial: Extreme advertising
Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.
The un-siloed quest for integration
Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.
Nine-and-a-half things I learned about running an ad agency
Andy Macaulay shares wisdom gleaned from years in the agency trenches.
Carlsberg Canada leaves Toronto FC
The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.
New Balance Canada names Arnold Toronto AOR
The agency will focus on digital and in-store work for the retailer.
Lg2 names Jason Chaney VP strategy
The Quebec agency bulks up on talent with an eye to opening a Toronto office.
TBWA\Toronto names Allen Oke ECD
The CD takes on the executive role, and will lead the agency’s creative group of 35 people.
Creemore Springs taps Cleansheet
The beer co chose the shop following a review that included 16 agencies.
Marketing Store Worldwide hires Mark Deep
The new hire will focus on building out the agency’s CRM offering.
MDC adds a director
The company has hired Terrence Donnelly as its Canadian director of business development.
Juniper Park and MediaCom win CIBC
The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.
JWT appoints new CEO
Tony Pigott moves into the global CEO position of JWT Ethos, while Susan Kim-Kirkland fills his role as CEO in Toronto.
Sandy Fleisher joins Pound & Grain
The former senior VP at Dare joins the Vancouver digital agency as a partner.
TBWA and WestJet part ways
The move comes just one year after the agency signed on as AOR.
Mosaic acquires Hunter Straker
The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.
