Industry Moves
Rain Forty 3 adds to the team
The Toronto-based agency has announed the hiring of a new VP group director, art director and copywriter, with plans to continue adding to its staff count in the coming weeks.
Open lands Toys “R” Us
The national retailer, as well as its Babies “R” Us chain, has named the Toronto agency as its AOR.
Taxi shakes up exec team
Jeremy Gayton moves into the role of chief development officer for North America and Nancy Beattie is named the new president at the agency.
DentsuBos to lead Hitachi’s global campaign
The recently merged agency in the Dentsu network will head the account alongside offices in New York and Japan.
Editorial: Diversity – not a black and white issue
Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.
Gougoux sells BCP to Publicis
The owner sold his 100% stake in the agency, as well as his 30% stake in Publicis Canada.
BBDO and Proximity land Coors Light and Rogers accounts
The agency has been named the AOR for Molson’s Coors Light as well as its Keystone brands, with agency Rethink now handling creative for Molson Export; and Proximity begins work with Rogers on its direct marketing strategy.
Dare hires director of technology
The agency has added Cindy Son, who will lead all digital media development.
Influence Marketing goes beyond store aisles
InField Marketing Group has launched a new company division to provide clients with marketing that reaches consumers beyond retail touchpoints.
John St. joins WPP
The agency will continue to operate under the same name, with no planned changes to location or structure.
Diversifying a white man’s world
How does a lack of diversity in the senior ranks impact strategy, creativity and the bottom line? “It’s a brain drain.”
More craft please
Emma Hancock of Heroes & Villains on why craft in advertising still matters.
Dare merges with RocketXL
The digital and social media agencies are joining under one roof to better offer business solutions in a digital environment.
Procurement: The good, the bad and the ugly
DDB’s Frank Palmer reflects on the impact of procurement on advertising agencies.
JP Gravina and Simon Craig join BBDO
The duo move to senior roles at the Toronto agency from positions as ACDs at Lowe Roche.
