Industry Moves
Leo Burnett wins Coors Light
The announcement comes after BBDO Canada had to give up the account when its U.S. arm won the competing Bud Light business.
Grip partners with Outward Bound Canada
On the eve of the non-profit’s 50th anniversary, the Toronto agency will help it reconnect with past participants and donors.
Dare Vancouver hires three
Creative partners Daivd Giovando and Todd Takahashi will fill the roles vacated by newly promoted CDs Addie Gillespie and Mia Thomsett.
Loblaw to buy Shoppers Drug Mart
The move expands Loblaw’s reach as it gains around 1,200 of the drug stores.
Tony Matta joins Kraft as CMO
The former VP marketing at Frito-Lay in Texas returns north to helm the Canadian CPG in the newly created role.
TBWA\Toronto hires new managing director
George Nguyen joins the Toronto agency after heading up the network’s Vietnam office for four years.
Colin Bettam joins Kobo as new CMO
As the eReading company prepares to move further into the foreign market, it has hired the former LG Electronics VP of marketing to strengthen its communication arsenal.
National PR acquires Madano Partnership
Through the partnership, Canada’s largest public relations firm gets a boost in the natural resources, energy and financial sectors.
Emma Fox leaving Walmart
The CMO will head back across the pond to the U.K., where she will work with car and bike retailer Halfords as its commercial director.
Tommy Perez leaves Tribal DDB
The agency says it has begun recruiting for a new creative director for its Toronto office.
Fuse hires new creative director
Former Draftfcb VP/CD Patrick Weir joins the independent Toronto shop in the same role, bringing with him Dima Zelikman and Heather Kinoshita as his first hires.
Cossette’s hiring spree, including two Toronto CDs
Sean Barlow and Joe Piccolo join the Toronto office to helm the McDonald’s account, while the agency’s Vancouver location picks up 10 new staff.
Sid Lee wins Luxury Retreats
The agency is tasked with developing a new communication platform for the full service villa rental company.
Blast Radius wins BRP
Bombardier’s power-sports products arm has brought the WPP-owned agency on board as global digital AOR.
Simon Duffy joins Innocean
After freelancing for the agency since November, the new CD joins the shop full time, working with co-CD Nelson Quintal.
