Harmeet Singh
Pro-Line promotes the pre-game
OLG also continues its push to remind Ontarians that winning the lottery is actually possible.
Metro to buy Jean Coutu for $4.5 billion
The grocer formally reveals its plan to take over the longstanding Quebec drugstore chain.
IKEA’s ‘Cook This Page’ picks up a Grand Clio
The Leo Burnett-led campaign adds another win following success in Cannes.
FleishmanHillard, High Road to merge
The PR shops will combine their expertise in crisis management and digital in a move expected to close early next year.
SickKids leans on some star power
Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.
VH builds on its ‘victories’
The brand uses purpose-built pre-roll and a Quebec specific strategy to keep boosting sales.
Activia adds a ‘less is more’ product to its portfolio
The yogurt brand goes plain to target a younger demographic in the competitive category.
Real Canadian Superstore reestablishes its roots
Loblaw continues putting weight behind its discount banners, this time focusing on Western Canada.
Sobeys serves up new ready-made meals
The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.
Shoppers shifts tactics to target aging Canadians
Insights around how Canadians view getting older has prompted a new pilot program and a new brand.
Behind the CFL’s latest step to gain young fans
The league’s head of marketing and content on why a new mobile game makes sense.
2017 Brands of the Year: A&W stays rooted in real
The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.
American Express targets millennial life
The brand launches a new product for Uber-loving young professionals with different views on rewards.
Rethink Breast Cancer reinvents the hotline
The organization’s retro-inspired creative is all about modern education.
Whirlpool opens up the lunchbox
A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.
