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How to turn 195, the Alexander Keith’s way

For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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Grolsch’s creative connections

Don’t let this European beer’s 400 years fool you. It’s stayed fresh, thanks to collaborations with contemporary artists and forward-thinking partners, like Vice.

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Weekend reading: Dairy Queen serves up 75 years

The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.

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Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

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Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Throwback Thursday: strategy in 2013

Last year, branded content was the big buzz, Target ventured North and Dove went viral…again.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

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Throwback Thursday: strategy in 2011

In ’11, Swiss Chalet had its own TV channel, Vonk and Kestin went swimming and we obsessed about location-based marketing.

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Throwback Thursday: strategy in 2010

For our 25th anniversary, we’re travelling through time. In ’10, print tried a reinvention and adland bid farewell to a design legend.

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Throwback Thursday: Strategy in 2009

For our 25th anniversary, we’re travelling through time. In ’09, Doritos’ Guru chipped in and the industry battled the recession.