Grupo Modelo / Molson Imports
In the News
Corona brings sustainability efforts to Canada
The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.
Shopper Innovation Awards: Corona brings summer early
The beer brand saw an opportunity for an early patio season with Cinco de Mayo.
Marketers of the Year: Bottling beer success
Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.
Shopper Innovation Awards: Corona ups the patio experience
The beer brand hit the patios in a big way to increase summer sales.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
Zulu names new head of strategy
Ebrahim El Kalza takes over from Shari Walczak who left the agency to pursue an entrepreneurial opportunity.
Leo Burnett, Zulu Alpha Kilo swim with the Sharks
The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.
Corona shines a light on patio patrons
The beer brand is rolling out sunlight-reflecting tech to brighten up shaded terraces.
Art and copy folks on the move
On the heels of Nellie Kim and Chris Hirsch's departure, John St. announces three new creative faces, while FCB taps a senior AD and Grey Canada brings in an ACD.
Zulu Alpha Kilo wins new financial co account
The shop has already begun work for Aequitas, which plans to unveil a new Canadian stock exchange next year.
Canada takes home eight ADC Cubes
Juniper Park, Leo Burnett and Sid Lee are among those that won, with Canadian band Arcade Fire picking up a Tomorrow Award.
Shopper Innovation Awards: Corona brings back the dead
The beer brand changes up its packaging to honour the Day of the Dead, resulting in a Silver win.
CASSIES Bronze: Corona’s high life
The beer brand walks away from teh beach to encourage its millenial target to "Live Mas Fina."
Corona parties on a volcano’s edge
This latest social stunt marks part of an on-going branded content play for the beer brand.
Corona lives it up
The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.