Hellmann’s
Company Info
The Work
Hellmann’s casts wider audience net by ditching vegan label
Who dropped it best?
Why Hellmann’s gave hens a Canada Day off
Hellmann’s gets the most out of holiday leftovers
In the News
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Hellmann’s targets fridge clutter with condiment hoarding campaign
Hellmann’s is aiming to knock multiple items off Canadians’ to-do lists with a brand expansion that offers a personalized dining ...
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Canada is a hotbed for AI and Unilever is all in
The CPG giant's Toronto AI facility is one big step toward improving productivity and innovation globally.
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Hellmann’s pop-up restaurant is tied to a major CSR pillar
In addition to showing off an on-trend product, Savour's menu re-purposes foods that frequently go to waste.
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Unilever keeps spending behind its brands steady
CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.
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CPGs want consumers to turn the dial on waste
Consumer habits remain a hurdle to mitigating climate change. Here's what brands like Hellmann's and Tide are doing about it.
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Unilever ‘heavily’ increasing investment in ‘effective’ marketing
The CPG co reported continued growth in food, hygiene and premium brands in Q3.
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Hellmann’s makes new packaging commitments
The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever's global sustainability efforts.
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Partnerships take Hellmann’s CSR work to the next level
The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.
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Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
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Brands of the Year 2016: Hellmann’s sustainable message
How the mayo is keeping its Real Food Movement fresh after nearly a decade.
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Hellmann’s guide to sandwich anarchy
A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.
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CASSIES Gold: Hellmann’s stays real
The Unilever brand shed its "junk-in-a-jar" perception with a focus on simple ingredients and real food.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Hellmann’s launches Super Bowl campaign
The brand aims to show its use in more than just sandwiches with an in-store push in Quebec that includes appetizer recipes for game day.
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Hellmann’s: 100 years of keeping it real
How the brand has stayed true to its positioning through a century of change.
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Draftfcb and PFLAG take a Gold Effie
Taxi and Ogilvy also picked up hardware at the awards, which honour marketing effectiveness in North American.
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Call for entries: The Cause + Action Awards
Submissions are now open for strategy's annual awards celebrating brands that are making a difference.
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From consumers to fans: the new brand relationship
Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.
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MAOY Bronze: Mindshare dives into digital bridging
Mindshare's work for brands like HSBC, Hellmann's and Ford results in a Bronze win.
