Home Depot
Company Info
The Work
Hardware retailers prepare to keep being helpful
Home Depot shows the pains and gains of DIY
Check it out: Home Depot reverses homelessness
In the News
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Marketers on the Move: Aspire Bakeries names senior director
Plus, senior moves at Monster Energy, Home Depot, and more.
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In Brief: RBC names new lead for SEO marketing
Plus, Universal Music and Scene+ hire senior talent to work on partnership initiatives.
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Home Depot found to have improperly shared customer data with Meta
The Privacy Commissioner says customers were not informed that email addresses collected for digital receipts were also used to link purchases to Facebook ads.
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The Home Depot makes a big ‘to do’ over its new platform
The retailer is making projects seem less daunting, part of a strategy to build brand equity around product selection and DIY expertise.
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The Home Depot picks FCB Canada
The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.
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Home Depot kicks off spring with DIY know-how
A new campaign from Publicis positions the home reno retailer for a competitive season.
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Lowe’s to buy Rona
What the $3.2 billion deal might mean for competitors in the home improvement space.
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A job board for homeless youth
Impakt, Home Depot and Workopolis partner to create a long-term solution to youth homelessness.
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Up to the Minute: One Show submission changes
Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.
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Retail and e-comm take flight at MaRS
The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.
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Home Depot keeps it close to home
For over a year, the retailer has been quietly working to end youth homelessness. Here’s a look inside its CSR strategy.
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Which brands do Canadians trust?
Toyota tops the annual Reader's Digest Trusted Brands list seven years running, more than any other company.
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Are you entertaining?
Part one of JWT's Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
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Submissions for 2015 Cause + Action awards now open
Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
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Remove the chore from in-store
KBS+'s Lyranda Martin Evans on how to make loyal customers out of moms, and the reason stores should serve great coffee.
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Ditch the Marlboro man stereotype
Marketers, listen up! New research finds men are increasingly active at home, and Microsoft's Alyson Gausby says it's time to treat them with respect.
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CASSIES Silver: Home Depot is ‘beau’ in Quebec
The home improvement retailer faced tough compettion in the province and increased share thanks to a made-for-Quebec tagline and campaign.
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CASSIES Silver: Home Depot goes local to win Quebec
The home renovation retailer created unscripted moments to take second spot in the province.
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Call for entries: The Cause + Action Awards
Submissions are now open for strategy's annual awards celebrating brands that are making a difference.
