Which commercials will Canadians see during the Super Bowl?
Canadian ads we’ll see during the Super Bowl
Inside Hyundai’s new brand positioning
In the News
Up to the Minute: Hyundai spins off EV brand
Plus, Pigeon names a new president and Provident adds to senior team.
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what's next as the country begins to reopen.
Hyundai shifts gears to deal with COVID-19
The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.
Hyundai’s turnaround strategy comes to fruition
Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.
Genesis Motors shifts marketing into high gear
The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.
How the automotive industry is being disrupted
Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.
How car brands are driving into malls
Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.
PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.
Tech in Action: The windows on the bus help kids open up
High-tech windows help Hyundai make a long bus ride more fun for deaf children.
Will Hyundai generate success with Genesis?
The company's new luxury brand looks to compete in a crowded space by focusing on the consumer experience.
Act like a lamb and you won’t be among Lions
Cundari's Andrew Simon on why small budgets are no excuse not to be brave with creative.
Connected everything gets polished at CES
How has the internet of things evolved for 2015, and which companies have new toys to show off?
Marketers tag along for the ride
As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.
Make her laugh and she just might pee
For Mother's Day, KBS+'s Lyranda Martin-Evans tackles humour and millennial moms.
Canada’s creative contenders
What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.