Hyundai
Company Info
Brands
Ranking 2022
2021 Rank
#73The Work
Which commercials will Canadians see during the Super Bowl?
Canadian ads we’ll see during the Super Bowl
Inside Hyundai’s new brand positioning
In the News
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Innocean promotes three creative leaders
Bill Newberry will oversee the agency's Kia work while Kevin Belanger and David Strasser will lead on Hyundai and Genesis.
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Hyundai Canada changes its marketing leadership
Christine Smith making the jump from the brand's AOR Innocean is one of several new additions at the automaker.
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Up to the Minute: Hyundai spins off EV brand
Plus, Pigeon names a new president and Provident adds to senior team.
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Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what's next as the country begins to reopen.
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Hyundai shifts gears to deal with COVID-19
The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.
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Hyundai’s turnaround strategy comes to fruition
Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.
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Genesis Motors shifts marketing into high gear
The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.
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How the automotive industry is being disrupted
Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.
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How car brands are driving into malls
Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.
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PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.
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Tech in Action: The windows on the bus help kids open up
High-tech windows help Hyundai make a long bus ride more fun for deaf children.
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Will Hyundai generate success with Genesis?
The company's new luxury brand looks to compete in a crowded space by focusing on the consumer experience.
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Act like a lamb and you won’t be among Lions
Cundari's Andrew Simon on why small budgets are no excuse not to be brave with creative.
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Connected everything gets polished at CES
How has the internet of things evolved for 2015, and which companies have new toys to show off?
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Marketers tag along for the ride
As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.
