Kellogg’s
Company Info
Brands
Ranking 2024
2023 Rank
#56Agency Partners 2024
The Work
Kellogg’s Vector aims to reignite Canadians’ interest in sports
All-Bran adds some attitude
Special K makes cravings look good
In the News
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ACA names Andrea Hunt its new president and CEO
The former Arterra Wines CMO has more than 25 years of experience in C-Suite roles.
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Rice Krispies brings cereal and treats together around moments of fun
A platform covering all the brand's products shows how "a simple grain of rice" can help families find magical moments to savour.
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Tech in Action: Kellogg’s virtual trick or treat
A partnership with Shazam uses AR to replace traditional toys found in cereal boxes.
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Did a robot write that ad?
Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?
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Kellogg’s thinks the NHL is grrrrreat
The CPG co brings the nostalgia of Frosted Flakes to the NHL's adult male audience.
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Future do-good innovations
Time to get inspired! We've dreamt up some ideas that marry function and social value.
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Future do-good innovations
We imagine a few new products that could change the world (and build brand affinity).
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Save-On-Foods rolls out solutions centres
A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.
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Christine Ross departs Spider Marketing
The agency's co-founder is taking on an SVP role at Free For All Marketing amid the Toronto shop's hiring spree.
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Throwback Thursday: strategy in 2001
For our 25th anniversary, we're travelling through time. In '01, the economy posed a challenge and John St. was born.
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Empowering female ads
In honour of International Women's Day, check out these spots that encourage women and challenge stereotypes.
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Kellogg’s U.S. joins the loyalty battle
Industry experts weigh in on whether CPG-led loyalty programs could succeed in Canada's saturated market.
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Brands swap goods for social currency
Kellogg's All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.
