Kruger
Company Info
The Work
Kruger’s Bonterra and VW team up to drive sustainable change
Scotties looks to court consumers by having fun with name mix-ups
Kruger rolls out new multilingual campaign
Kruger takes a closer look at the messiness of love
In the News
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Kruger injects human element into its B2B division
Kruger Products transformed its B2B division earlier this year with a human-centric marketing update. Early internal performance indicators point to ...
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Kruger names hockey stars and adds a freebie to its Big Assist program
Kruger is launching the fifth year of its “Kruger Big Assist” campaign, partnering with top Canadian hockey players as brand ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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Strategy reveals 2024 Brands of the Year ahead of AOY gala
Every year, strategy sets aside space to recognize five companies that rose above the rest, naming them our Brands of ...
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Why Cashmere is celebrating Toronto’s most brilliant bathrooms
Kruger's CMO talks connecting luxury washrooms with a luxury product.
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North Strategic nabs Kruger’s PR business
Plus, 1Milk2Sugars snags three fashion and retail brands.
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Bonterra is letting a green message stand on its own
Kruger's newest brand creates an art installation that doubles as a habitat for local pollinators.
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Most-read of 2021: Brands
The restructurings, executive appointments and new agency assignments that got the industry's attention this year.
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Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
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A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
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CPG marketing puts the focus on supply reassurance
What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.
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Passing the torch at Kruger
Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.
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Susan Irving to become Kruger’s CMO as Nancy Marcus retires
The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.
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How to leap ahead in marketing
Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.
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Kruger promotes Nancy Marcus to North American CMO
In her new role, she will work more closely with the company's U.S. and Mexico teams.
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2018 MOY: Keeping the momentum
Kruger's brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.
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Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
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Kruger’s multicultural focus
A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.
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Check out marketing’s ‘Most Powerful Women’
Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow's WXN event.
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Purex rolls out new premium look
Shikatani Lacroix created the new packaging design, with the aim of differentiating the bathroom tissue from discount brands.
