Rona
Company Info
The Work
Rona features a literal ‘half-ass’ to champion quality work
Maple Monitor: Rona, Average Joes join Canadian chorus
RONA and Tilley launch collab with “Tuff” demonstration
Rona finds common ground between DIYers and pros
In the News
-
Agency Wins: Central Station, Courage, 123W, Strategic Objectives add clients
Central Station secures new business Design-centric Toronto digital marketing, branding and XM shop Central Station has added Nature Conservancy of Canada ...
-
C-Suite Moves: Rona appoints new president and CEO
Plus, changes at the helm of Corus and Canada Mortgage and Housing.
-
Marketers on the Move: Sally Tindal assumes ROM’s top marketer role
Also, Rona's vice president of marketing is moving into a customer experience role.
-
2023 Design AOY Silver: Sid Lee’s synergy strategy
When it comes to the creative work that agency goes after, it very much keeps its people in mind, pitching for work that they’re excited about.
-
In Brief: 1Milk2Sugars picks up Lowe’s account
Plus, Afterpay brings "buy now pay later" to more retailers, Peladeau takes over at Videotron and Fuse continues to grow.
-
Do closures at Lowe’s spell the end of the DIY era?
From the C-Suite newsletter: Experts weigh in on the home improvement retailer's decision to shutter 34 stores.
-
Lowe’s Canada to close 34 stores
The company plans to "simplify" its banners, change its assortment and focus investment on omnichannel and remaining stores.
-
Kinetic hires former Michael Kors exec
Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.
-
Lowe’s helps consumers go hands-on with VR
The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.
-
Lowe’s to buy Rona
What the $3.2 billion deal might mean for competitors in the home improvement space.
-
Up to the Minute: Meet the new Kraft Heinz president
Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.
-
Starts and changes
Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson's Bay tests out a retro look.
-
Design Report: The store of the future
What are the conditions that will shape the retail environment? We take a look at the biggest factors, and some retailers that are already addressing them.
-
Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
-
In the aisles with Rona’s Karim Salabi
Rona's EVP marketing tells strategy how the retailer is building a new, more compact urban DIY empire.
-
Rona brings it home
The home improvement company has launched a new TV campaign that aims to tell Canadians about its true patriot love.
-
Stops, starts and changes; Rona eyes smaller stores
Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.
-
Rona renovates its Olympic sponsorship
The home reno retailer is activating its fourth sponsorship of the Games with a larger investment in digital media, as well as a comical TV spot.
-
The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor of the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
-
Stops, starts & changes: Puma lands at Future Shop
In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.
