milestones 3

Cara’s quest for relevance

Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.

FILMLOGO

Designing a nation

Greg Durrell’s upcoming documentary records the overlooked history of Canadian design’s golden age.

Hendrick

A new view on chatbots

Skyn, L’Oreal and Hendrick’s find inspired uses for their tech.

KFChands

Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

pexels-photo

Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.

hollandbloorview

Reframing issues, changing minds

Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.

digitizedadventurer1

Telus assembles a team of storytellers

The telco moves into online docs that highlight the social causes it champions.

heightsskywalk

The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

Karma

Creating good vibes around financial responsibility

Credit Karma uses humour to get Canadians to check their credit scores.

New York State Of Mind

Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

slack-imgs

What’s trending for 2017?

From crickets to wine, here are just a few insights into what’s hot for the year ahead.

SudburyIncident

The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

vlcsnap

Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”

Carmilla

U by Kotex makes a movie

The popular Carmilla web series will be made into a feature film next year.

Oasis-shelter-623x350

Scents and marketability

Why marketers are following consumers’ noses in order to be remembered.