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Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

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Grown-ups drink Nescafe

The coffee brand courts millennials with a campaign focused on the difficulties of “adulting.”

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Nissan wins ICA Client of the Year Award

The car manufacturer was recognized in the award’s second year.

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Boomers by the numbers

A closer look at the quarter of the population with major purchasing power.

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Connecting with drivers

Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.

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Verdict: Milk West bites into branded content

How the “Snack Time” series has gained a strong online following among the teenage target.

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Don’t read this Kit Kat story

The Nestle Canada brand tries a reverse psychology technique with its “#nontest” campaign.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.

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Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

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Putting OneMeth on the map

OneMethod gives a unique look at its clothing line thanks to Google Street View.

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Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.

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Kijiji puts the pedal to the floor

The website enlists some Canadian rappers for a new campaign, as it pushes its auto selection.

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Scotiabank’s factory focus

The bank launches a Toronto tech hub to stay on the cutting edge in an increasingly digital category.