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Giving an old brand a Boost

The nutritional drink repositioned its brand by targeting the active boomer.

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Sports lovers, by the numbers

Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.

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Project Consent wins big at Promo! Awards

The Juniper Park\TBWA campaign took home Best of Show. See who else won what at the CAPMA awards gala.

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Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.

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When did sleep become sexy?

Getting a proper night’s rest has become the cause du jour for mattress brands, wearables and dairy farmers.

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Mill Street takes on beer tropes

The brand’s summer campaign aims to show consumers it’s thinking about beer more than ads.

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Easy rider

Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.

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Molson’s cross-country mission

The beer brand puts Canadians’ reputation for generosity to the test.

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NABS’ inside baseball campaign

The organization introduces a new outlet for creatives.

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Taking adulting seriously

How digital brands are connecting with millennials by taking the fear out of growing up.

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Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

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What can the can do?

Two established craft brands spruce up their designs to compete in the crowded market.

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Caplansky’s fast-casual evolution

The traditional Jewish deli is expanding with a new store concept.

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Multicultural marketing by the numbers

Check out some of the key figures on Canada’s growing Chinese and South Asian populations.