Lori Davison
Planner
Ranking 2025
2024 Rank
--Agencies 2025
- Diamond
List of Awards
2025
2021
2020
The Work
Humber River Health looks to fix Canada’s strained healthcare system with tech
Why brands are scrambling to get ‘re-platformed’
The ROM’s new brand platform aims to modernize the museum
How sourcing an exhibit from kids fits into the ROM’s cultural strategy
In the News
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BOY 24: The ROM, where past meets future
This Brand of the Year story was originally published in the Fall issue of Strategy Magazine. Check out the winners ...
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BBDO vet joins Diamond senior leadership
Rebecca Flaman is the latest in a series of senior appointments.
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Canadian Blood Services names Diamond as AOR
New work from the partnership is expected later this year.
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Industry Moves: Humber River Health Foundation appoints Diamond as AOR
Plus, One Twenty Three West brings aboard new senior director.
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Marketers on the Move: Sally Tindal assumes ROM’s top marketer role
Also, Rona's vice president of marketing is moving into a customer experience role.
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Diamond wins Toronto Zoo ahead of 50th anniversary
The agency will help the organization firmly establish itself as a leader in the conservation space.
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Diamond hires Lori Davison to lead its strategic practice
The agency has recruited the former SickKids and ROM marketer, reuniting her with CCO Peter Ignazi.
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CCOs, CMOs and CSOs chat creativity in Canada: Part Two
Agencies and marketers talk relationships, changes brought on by the pandemic and what's holding the industry back.
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CCOs, CMOs and CSOs chat creativity in Canada: Part One
Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.
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The ROM’s new work is a stark departure from typical museum marketing
The institution's campaign from BHLA positions itself around not only having all the answers.
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View from the C-Suite: Lori Davison on building the ROM’s POV
As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.
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Lori Davison to join ROM as new CMO
SickKids' marketing lead will help the museum implement a plan to become one of the world's foremost cultural institutions.
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CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids' strategy to reach new donors.
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Waking up to consumer needs of today (and tomorrow)
Part two of strategy's MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.
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Going direct to donors
An SIA Grand Prix is the latest accolade to be given to SickKids' groundbreaking "VS" platform.
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Strategy Awards names 2018 co-chairs
SickKids' Lori Davison and Leo Burnett's Brent Nelsen will lead the jury deciding the best strategic work in Canada.
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The nature of change for c-suite marketers
Part three of strategy's CMO discussion on generalists vs. specialists and the speed of innovation.
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Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what's now and what's next for General Mills, SickKids and Koho's marketing heads.
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Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
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2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
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2018 MOY: Building the new SickKids
How Lori Davison's passion for brand strategy is helping the foundation take on its most ambitious goal ever.
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2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a "performance" brand, taking on the biggest challenges in child health.
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Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
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Canadian marketers see value in Cannes Lions
Why brand leaders are travelling to France to help their business.
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How SickKids played to win: column
Following its AToMiC Grand Prix win, the foundation's marketer breaks down its performance brand attitude.
