Articles Tagged ‘DDB’
Up to the Minute: DDB unveils new visual identity
Plus, Mailchimp ends partnership with Shopify over data and privacy concerns, and Montreal’s Adviso expands.
AToMiC 2019: When diversity and advertising collide
DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.
Rocky Mountaineer’s sensorial narrative
A new campaign takes an integrated storytelling approach to capture the entirety of the travel company’s unique experience.
Volkswagen sticks to the facts about costs
The automaker brings a quirkiness to warranties and car servicing in a new campaign that shows the long-term benefits of its cars.
DDB hires Brent Choi as CEO and CCO
Choi will lead creative and business growth across Canada in the dual role, as Lance Saunders leaves to pursue new ventures.
Skittles to run last-minute holiday pop-up
The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.
Rogers extends relationship with Omnicom
DDB and Critical Mass have been tapped to handle assignments for the telco.
Frank Palmer to leave DDB
The agency’s chairman and CEO is leaving the advertising world, but doesn’t consider it a retirement.
Here are the 2018 Agency of the Year showreels
This year’s shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.
Emerald Health Naturals is trying to put you to sleep
The new company is raising awareness of its brand by highlighting “need states” before it goes to market.
Forsman & Bodenfors names CEO
Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.
The diversity dilemma in the #MeToo era
Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.
Skittles gets patriotic by streaming a ‘beaver’
The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.
Emerald Health Therapeutics picks DDB as AOR
All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
