Articles Tagged ‘KBS+’

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McCain shows off its roots

Why the frozen foods brand is the latest to feature its farmer partners.

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Keurig heats up the competition

The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.

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Up to the Minute: Ketchum wins BMW

Plus: The Cause Company’s new exec director and more news you may have missed.

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KBS Toronto makes key promotions

Lorri MacDonald has been named managing director, with more promotions in the creative and account teams.

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ACE Bakery goes mass

After months of consumer research, the bread brand launches its first campaign in 23 years.

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McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

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LCBO adds KBS to agency roster

The shop will lead creative for 13 campaigns during the organization’s in-store promotional periods.

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Patrick Scissons named global CCO at KBS

James Ansley and Joel Arbez have been promoted to co-ECDs as Grey Canada’s creative leader heads to New York.

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KBS adds three senior hires

The agency brings on a new managing director to lead the Montreal office while a VP of client service and ECD join in Toronto.

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Innocean hires new business lead

Former KBS CMO Leslie Kross will lead the agency’s Kia business, as well as wider business growth objectives.

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KBS wins McCain Superfries

The agency has been awarded the work for a new brand campaign, launching today, that targets adult-only households.

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‘Tis the season for agency holiday cards (part three)

From Edelman to Bensimon to KBS, here is the third and final round-up of agency holiday goodies.

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The Keg gets ready for dinner

A new spot takes a look at the work that goes into preparing for a night of service.

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KBS Sports and Entertainment launches

The division will tap into the space through activations and working with other agency “specialisms.”

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Up to the Minute: Red Lion’s roaring new hires

Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.