Articles Tagged ‘KBS+’

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AToMiC 2017: Reinventing the fundraising toolkit

COSTI Immigrant Services and World Vision create products that carry their messages.

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Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

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Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.

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The Keg wants to mark an occasion with millennials

A new campaign from KBS invites younger diners in for after-work drinks.

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McCain shows off its roots

Why the frozen foods brand is the latest to feature its farmer partners.

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Keurig heats up the competition

The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.

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Up to the Minute: Ketchum wins BMW

Plus: The Cause Company’s new exec director and more news you may have missed.

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KBS Toronto makes key promotions

Lorri MacDonald has been named managing director, with more promotions in the creative and account teams.

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ACE Bakery goes mass

After months of consumer research, the bread brand launches its first campaign in 23 years.

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McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

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LCBO adds KBS to agency roster

The shop will lead creative for 13 campaigns during the organization’s in-store promotional periods.

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Patrick Scissons named global CCO at KBS

James Ansley and Joel Arbez have been promoted to co-ECDs as Grey Canada’s creative leader heads to New York.

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KBS adds three senior hires

The agency brings on a new managing director to lead the Montreal office while a VP of client service and ECD join in Toronto.

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Innocean hires new business lead

Former KBS CMO Leslie Kross will lead the agency’s Kia business, as well as wider business growth objectives.

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KBS wins McCain Superfries

The agency has been awarded the work for a new brand campaign, launching today, that targets adult-only households.