FUSE Create
Company Info
Award-Winning Talent 2025
The Work
Ricola’s Taylor Swift activation is another attempt at marketing beyond cold and flu
Fuse Create brings Soles4Souls’ first North American campaign to life
Maple Leaf Foods makes “yo mama” jokes wholesome for Mother’s Day
Schneiders meats AI
In the News
-
How to turn heads: Fuse Create focuses on culture, clients and a keen competitive spirit
Fuse Create is driving results by focusing on culture, clients and a keen competitive spirit.
-
2024 Agency Holiday Cards: AI-inspired hugs and reimagined Christmas sweaters
‘Tis the season, which means strategy will be posting all of the holiday greetings, seasonal missives, tech tools and idiosyncratic ...
-
Agency Wins: Fuse Create lands five new accounts
Plus, more client wins from 1Milk2Sugars, Banko, Rose PR and Category.
-
Grenade targets health enthusiasts with outdoor gym
The U.K. brand is going direct-to-consumer with a sampling program this long weekend.
-
Why splitting strategy just doesn’t make sense
Fuse Create's Jon Crowley says many agencies still insist that the goal is specialization, not overall strategic expertise.
-
Industry Moves: Fuse Create adds Diamond vet to its senior leadership
Plus, Zerotrillion appoints ECD for Toronto office.
-
Confederation Centre of the Arts reminds Canadians of its existence
A new campaign from Fuse adopts the Venn diagram to make connection points.
-
2023 Agency Holiday Cards: Part One
A roundup of holiday messages from Fuse, Klick, Pound & Grain and Elemental.
-
Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
-
Ricola soothes throats with Tetley in new team up
From Shopper Marketing Report: Co-branded displays highlight the power of the brands.
-
Old Dutch gets down with the gridiron
The snack brand is activating its new CFL sponsorship and the nation-wide relaunch of its kettle chips.
-
Performance Art wins Grand Prix at 2023 SIA Awards
Rethink also walked away with 16 Golds wins at the awards recognizing the best shopper and activation work.
-
BIPOC women see more workplace bias, POCAM finds
In its third annual Visible and Vocal study, the BIPOC professional association finds a widening gap.
-
In Brief: Fuse Create names a pair of SVPs
Plus, Canada Soccer's CMO leaves the organization and Key Gordon hires an advocacy-focused VP.
-
2022 Agency Holiday Cards: Part Two
Regifting ad awards, rebranding Santa and revisiting the year's big events are in the latest batch of festive greetings.
-
Pomp and Circumstance named PR AOR for Air Miles
The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.
-
Fuse Create named AOR for Sinai Health Foundation
The agency anticipates hiring across departments to serve the account, with its first work expected later this year.
-
Fuse Create names Linda Carte as new CD
The industry veteran takes the reins on the agency's creative operations at a time of high momentum and growth.
-
2021 Agency Holiday Cards: Part One
Family feuds take center stage in the first pair of holiday greetings from Conflict and Fuse Create.
-
2021 Small AOY Bronze: Fuse Create turns heads
How the agency's "radical" decision to fundamentally change its product, reputation and culture has paid off.
-
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
-
Air Miles prepares for takeoff with new agency roster
Broken Heart Love Affair will lead brand strategy, with Fuse Create, Media Experts and Ogilvy on experiential, media and PR.
-
2020 Agency Holiday Cards: part one
How are some agencies making the most of this year's unusually unfestive season?
-
Back Page: FUSE Create puts a positive spin on a year we’d rather forget
The Toronto-based agency invites readers to recite lines bound to make them feel at least a little better about 2020.
-
Gaviscon feels good about nausea
The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.
-
Fuse rebrands and streamlines creative approach
The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.
