Maple Leaf Foods
Company Info
Brands
Ranking 2021
2020 Rank
--The Work
What Canadian brands have planned for Super Bowl LV
Maple Leaf keeps fighting food insecurity and relating to parents
Maple Leaf Foods pushes carbon neutrality during the Super Bowl
Maple Leaf relates to parents’ morning struggles
In the News
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Brands ramp up efforts for Earth Day
How P&G, Maple Leaf Foods, Bimbo, Harvey's and more are lessening their environmental impact.
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Meat and plant-based sales are both strong at Maple Leaf
Both priority areas performed well in the company's full-year results, helped by a boost in marketing for new products.
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Canadian brands unite to move the needle on sustainability
A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.
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2020 Brand of the Year: The making of Maple Leaf 2.0
How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.
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View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what's next.
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Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand's Twitter account to express candid feelings about what led to the tragedy.
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KFC is testing plant-based chicken in Canada
A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.
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Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company's plant-based division.
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Harvey’s adds plant-based Lightlife burger to the menu
The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.
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Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
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Lightlife launches a new plant-based burger
The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.
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Inside Maple Leaf’s new ‘real food’ manifesto
Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.
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Schneiders stays true to tradition
The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.
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Schneiders’ traditional refresh
The 125-year-old brand revamps its look while paying homage to its heritage.
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Maple Leaf builds up protein
The CPG co takes on perceptions about processed meat with a new online video series.
