Maple Leaf Foods
Company Info
Brands
Ranking 2022
2021 Rank
#201The Work
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In the News
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Sales jump but profits slump at Maple Leaf Foods in Q1
Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.
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CPG brands on hiring and promotion spree
Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.
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Q2 numbers reveal Maple Leaf is strong in meat, weak in plant
The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.
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Brands ramp up efforts for Earth Day
How P&G, Maple Leaf Foods, Bimbo, Harvey's and more are lessening their environmental impact.
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Meat and plant-based sales are both strong at Maple Leaf
Both priority areas performed well in the company's full-year results, helped by a boost in marketing for new products.
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Canadian brands unite to move the needle on sustainability
A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.
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2020 Brand of the Year: The making of Maple Leaf 2.0
How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.
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View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what's next.
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Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand's Twitter account to express candid feelings about what led to the tragedy.
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KFC is testing plant-based chicken in Canada
A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.
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Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company's plant-based division.
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Harvey’s adds plant-based Lightlife burger to the menu
The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.
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Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
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Lightlife launches a new plant-based burger
The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.
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Inside Maple Leaf’s new ‘real food’ manifesto
Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.
