Maple Leaf Foods
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In the News
Sales jump but profits slump at Maple Leaf Foods in Q1
Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.
CPG brands on hiring and promotion spree
Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.
Q2 numbers reveal Maple Leaf is strong in meat, weak in plant
The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.
Brands ramp up efforts for Earth Day
How P&G, Maple Leaf Foods, Bimbo, Harvey's and more are lessening their environmental impact.
Meat and plant-based sales are both strong at Maple Leaf
Both priority areas performed well in the company's full-year results, helped by a boost in marketing for new products.
Canadian brands unite to move the needle on sustainability
A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.
2020 Brand of the Year: The making of Maple Leaf 2.0
How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what's next.
Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand's Twitter account to express candid feelings about what led to the tragedy.
KFC is testing plant-based chicken in Canada
A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.
Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company's plant-based division.
Harvey’s adds plant-based Lightlife burger to the menu
The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.
Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
Lightlife launches a new plant-based burger
The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.
Inside Maple Leaf’s new ‘real food’ manifesto
Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.