Mars
Company Info
The Work
M&Ms teams up with the NFL to reach Canadians
Cesar serves up a canine brunch
Check it out: Snickers’ plunging neckline
In the News
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Popeyes and Mars name North American marketing VPs
RBI makes changes at Popeyes Alexandre Antonello (pictured) is starting a new position as VP of brand marketing for Popeyes U.S. ...
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Mars to acquire Kellanova
The deal brings billion-dollar brands like Pringles and Cheez-It to Mars' portfolio.
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Ben’s Original innovates to meet interest in gut health
The brand's shopper assets and packaging aim to show that health and convenience are not exclusive.
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Will M&M’s mascot makeover make it less interesting?
Camden's John Dutton proposes that the revamp carries the risk of diluting the brand's best assets.
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How Canada’s new candy giant will move forward
Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.
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Mars and Wrigley brands unite
A 10-year-old acquisition culminates in a single business with some of the world's biggest candy brands.
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Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
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Tapping into taboos
MaRS's Dianne Carmichael on why health and wellness companies that are edgy with their marketing are poised for success.
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Tangerine creates new tech incubator
The bank has teamed up with Ryerson University on a new space for fintech startups.
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Creative Report Card: New brands on the block
Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.
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Taking the long view of consumer habits
MaRS's Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.
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BBDO represents Canada at FAB
The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.
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Coffee Crisp’s survival guide
Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.
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Boo-worthy brand opps
Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.
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Proximity creates a dog party for Misfits
Funny gifs of pups and pooches? The new Mars brand is hosting a digital shindig full of them and it's made for sharing.
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Ideaboost innovations
From chemical tracking apps to new ways to listen to music, Critical Mass' Matt Di Paola finds breakthrough ideas outside agency walls.
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Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
