Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Insights for the Week: Apologies can be effective

Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.

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Timex aims for the unexpected

Disrupted by massive competitors, Silvio Leonardi advocates for cautious innovation to find new customers.

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SickKids turns its focus to moms

The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.

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Home Depot kicks off spring with DIY know-how

A new campaign from Publicis positions the home reno retailer for a competitive season.

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Check it out: Protecting from a noxious killer

“The Silent Killer” PSA strikes back at carbon monoxide.

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Stanley Park craft brewer tweaks brand identity

Out with the lion and in with a broader look encompassing the Vancouver park that inspires the beer.

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Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.

Michael Letsche

Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

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Fast Facts: Innovation’s expectation gap

Many companies think they’re innovating fast enough, but consumers disagree.

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The risks of being too customer-focused

Canadian companies support tech’s role for the consumer, but does that leave money on the table?

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Insights of the Week: The IKEA-ifying of connected homes

Plus, Canada’s mixed-platform internet use tweaks one brand’s marketing message.

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Giants & Gentlemen names first head of client services

Steve Waugh gets the nod in recognition for his help building the young creative shop.

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McDonald’s turns the spotlight on young staff

A new campaign profiles individual crew members who credit the QSR with helping them grow.

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Red Lion hires new director of strategy

Kira Montgomery moves to the creative side from Carat.

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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.