Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Jeff Marshall named chief marketer for Street Capital

The former head of Scotiabank’s Digital Factory joins another of the bank’s alumni, Duncan Hannay.

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Addition Elle gets serious about U.S. expansion

An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.

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Ascensia lights it up online

The diabetes care brand continues its online video push featuring Max Domi in a tough-sell category.

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Creative leadership shifts at Juniper Park\TBWA

Alan Madill and Terry Drummond have left and a global creative leader is on their way to fill their shoes.

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Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

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Smith forges a new commerce tech division

VR, AR and voice interfaces are at the heart of Smith Labs’ commerce technology play in Ottawa.

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Retail in brief: Ardene’s new millennial layout

Plus, Levi’s tailors its stores for Western shoppers and Moose Knuckles opens its first flagship in Toronto.

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Crossmark names new Canadian president

Former Kraft Heinz VP Mark Ayer takes the helm of the CPG-focused sales and marketing company.

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Want to reach younger consumers? Try email

Adobe’s new email use survey shows younger consumers still engage with this older medium.

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eHarmony’s fine line between simplicity and complexity

A new visual identity and retro media plan were on Grant Langston’s to-do list the moment he became CEO.

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Fast Facts: Dishonesty’s social repercussions

A survey from Sprout Social shows customers see social as a means to keep companies accountable.

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Elemental slurps up Chatime account

The expanding bubble tea franchisor goes looking for moments to win away from big-name coffee players.

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Cundari expands its relationship with Canada Bread

Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.

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Salary demands frustrating CIO hiring needs

Businesses looking to up their tech game face salary challenges in a market that favours job seekers over employers.