Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
StellaCollab_CP

Stella Artois thinks inside the box with Chef’s Plate

The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.

arrowup

Fast Facts: The slow road to digital transformation

Smart Insights polls marketers on transformation, the martech stack and testing for investment.

chefsplate

The mission for Chef’s Plate’s next marketing VP

With competition in meal kit delivery ramping up, a successful Canadian player goes looking for its next brand steward.

Teavana

Starbucks to shutter Teavana stores

After five years of struggle, the mall retail chain is cut loose from the coffee company.

loyalty-cards-622x464

Coalition loyalty programs are surging in Canada

Multi-brand programs are seeing tremendous growth, but consumers are getting confused.

ehimetalor-unuabona-273232

Consumers show the preferred path for brand contact

CMO Council reports shoppers don’t necessarily need brands to be “everywhere.”

Sage2_Alexander

Sustainability is about specifics for Kruger

Steven Sage says being vague helps no one, even when you fall short on meeting your goals.

Agency1

Fast Facts: Shiny happy marketers

Marketers and creative professionals are more satisfied with their jobs than those in other corporate roles.

Pillers

Piller’s picks Jack Russell Agency

The Toronto agency gets the nod to help Piller’s keep pace with grocery trends as its first AOR.

MB1

Mucho Burrito freshens up its marketing

A shift to moms and families begets a new campaign from Giants & Gentlemen.

cossette_SAQ (1)

SAQ names Cossette lead integrated agency

Quebec’s liquor retailer combines its marketing assignments as focus shifts to customer relationships.

RiskStockImage

Embracing risk key to digital transformation

Can Canadian businesses overcome their conservative reputation to transform?

Neetu1

Three tips for big CPG brands looking to be more nimble

Neetu Godara sees ways her startup’s marketing approach could have helped her at Pepsico.

VirtualReality1a

Fast Facts: March of the virtual employees

Publicis’ AI assistant Marcel caused a stir, but many companies expect investments like it to help keep talent.

Mad Radish-Mad Radish promises Canadians food that tastes as gre

Mad Radish tries to warm up the salad concept

Some of the minds behind David’s Tea want to start the new wave of salad restaurants.