Why PwC is hiring creative directors
An expanding creative team shows the consultancy, like its competitors, wants more of your business.
Tilley looks to endure in new markets with new consumers
A stylish play from a company that’s built on function over fashion.
Jon Finkelstein joins PwC as executive creative director
Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.
Prepping for AI
Where decision makers are directing their resources in anticipation of machine learning’s increased importance.
Auto sales projected to dip in 2017
Consumers may stay off the lot, according to Scotiabank economists.
How to gain (or lose) influence
Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.
Hiring the right talent a big concern for 2017: survey
Conference Board of Canada report shows technology is outpacing HR departments in Canada.
Samsung selects Track DDB for CRM
The shop is tasked with steering data-driven strategies for the tech brand.
Insights of the Week – Jager’s up-market moves
The most essential industry intelligence from the the past seven days.
Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
Ipsos’ most influential brands stable, except among Gen Z
A look at the annual ranking shows younger Canadians are thinking differently.
Sponsorship growth slowing in N.America: report
IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.
Harley-Davidson will roar into downtown retail
Targeting crowded urban youth will present specific challenges to a company that built its brand on the open road.
Scotiabank Digital Factory throws a housewarming
The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.
Insights of the Week – Awkward conversations
Your at-a-glance digest of CMO insights from the the past seven days.