Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Fast Facts: The disconnect between C-suite and IT

A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.

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Second Cup wants coffee craftsmanship to be experienced

The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.

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Tech In Action: From virtual to real glasses

A simple AR tool for an eyewear retailer helps find fashion-forward frames faster.

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Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

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Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

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Gender and racial diversity in C-suites remains elusive

A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.

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BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.

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BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Some advice for Lyft: focus on your drivers

As the ride sharing service readies its Toronto debut, Hailo’s former president says brand ambassadors will be key.

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Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.

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Canadian execs form new gender equality alliance

Seven organizations team up to help corporations support and promote female leaders.

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Amazon makes Black Friday an AR affair

An ARKit update to the online retailer’s free app puts a selection of products in your home.

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Van Houtte ventures beyond Quebec

Keurig’s Caroline Losson on using chefs as inspiration for the brand’s renewed marketing efforts.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.