Matthew Chung

Contact Matthew by sending an email to mchung@brunico.com

Articles by Matthew Chung
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TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

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Mid-season TV check-up

It’s that time of year, folks! Read up on the verdict thus far and what’s next.

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Creating for the next generation

Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.

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AOY Silver: Rethink digs up winning ideas

From “piss off Putin” briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.

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PR AOY Bronze: Veritas expands its influence

The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.

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Throwback Thursday: strategy in 2010

For our 25th anniversary, we’re travelling through time. In ’10, print tried a reinvention and adland bid farewell to a design legend.

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Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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Fresh Intelligence, Google launch Validateit

The platform provides fast answers to business questions, such as the price point for a product.

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A more casual sparkling wine

Handsome Brut is trying to shake off the category’s feminine association to pop with men.

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Square One’s image makeover

For its big brand campaign, the GTA mall is channeling European flair to help build its premium cred.

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Stanfield’s goes streaking

The Guy at Home in His Underwear now wants consumers to run in their skivvies to raise money for the Canadian Cancer Society.

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Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

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People moves at JWT and Cossette

Both agencies have parted ways with CDs, while Cossette has brought in a new VP of strategy and planning from the client side.

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Bulk Barn chooses Leo Burnett as AOR

The agency will help the bulk-food retailer modernize its image.