Women

SpecialK

Check it out: Special K digs in

The brand celebrates stuffing your face with its latest “#OwnIt” spot, launching its newest product line.

Rethink

Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.

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What women want (in 2016)

From real words to real men, Marketelle’s Jessie Sternthal weighs in on what ladies want from marketers.

Reebok

Reebok expresses its strong

A new campaign uses real Canadian women to expand the brand’s fitness message.

Penningtons

Penningtons’ new attitude

The plus-size clothing retailer repositions to be an advocate for size acceptance.

Tylenol

Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

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Marketing to moms in 2016

YMC’s Erica Ehm on what she hopes marketers will keep in mind for the coming year.

WindowProject

A window into violence

An Ontario coalition of women’s shelters helps cast a light on increasing domestic violence during the holidays.

Vichy

Vichy brings e-commerce to Canada

How the beauty brand is taking its personalized skincare approach online.

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Sketching South Asian soaps

Copywriter Maria Qamar’s art puts a feisty spin on the diaspora.

Sentient Aware - Shoes dot com e-Commerce

Shoes.com taps into artificial intelligence

The online retailer rolls out a new visual search tool as it continues to grow aggressively.

Content

Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.

Bobbi Brown, Charlotte Tilbury, Kiehl's

Holt Renfrew adds ecommerce

The revamped retailer website also includes two new online magazines.

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Just #CoverTheAthlete, please

John St. creatives Jessica Schnurr and Hannah Smit take on sexist media commentary.