Youth

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Tangerine looks to brighten futures

The bank’s new long-term CSR platform aims to give Canadians confidence to succeed.

Mandeep Malik at McMaster U and Pallavi Sodhi at York U deliver seminars in partnership with industry

Learning the ropes

How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.

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ICA gets students’ feet wet

The Agency Diving Society aims to show what it’s like to work in the industry and encourage potential future leaders to dive in.

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Anomaly skates through school

The shop is working with an alternative high school, where students design and sell skateboards.

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Fisher-Price waxes poetics

The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.

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Get schooled by 123W

The Vancouver shop is launching a mini bootcamp for advertising and marketing students, partially as a scouting tool.

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Transparency in the age of the selfie

Authenticity is all about how you sell it, says Pound & Grain’s Jackson Murphy and Penny Norman.

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Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

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On being a dinner-date-worthy brand

Get past millennials’ BS-meters and be authentic, says Havas’ Maggie Windsor Gross.

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How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.

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How charming: Spin Master bows new girls show

Little Charmers kicks off with a complementary toy line in the hopes of replicating the massive success of Bakugan.

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Mattel’s anytime game play

How does the toy maker plan to revitalize the steady-to-declining game category? With a ginormous teddy bear, a real life marching band and strangers playing Pictionary.

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Toys ‘R’ Us calls upon the young at heart

To celebrate its 30th, the toy retailer asks consumers to take a pledge to “never grow up.”

Infographic: BTS shopping 101

Get schooled in when, where and how parents are buying for the new school year.

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Facebook still king of social

Despite claims the site is passe, Intercept Group’s new survey of millennials suggests otherwise.