Articles Tagged ‘samsung’

samsung

Leo Burnett Toronto added to Samsung’s agency roster

The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.

DavidAllard

View from the C-Suite: Samsung wants to be a cultural enabler

CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.

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Gadget Tracker: Google adds a screen to Home

Plus, Amazon brings Alexa to French Canadians and Samsung launches smart home hub north of the border.

galaxyhomespeaker

Samsung gets into the smart speaker game

The company is prioritizing high-end audio as its Galaxy Home enters the voice assistant market.

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Samsung launches AI research centre

Based in Toronto, the lab will focus on ways to bring more intelligence to devices like appliances and vehicles.

Samsung

How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

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Tim Hortons’ reputation falls sharply in annual survey

Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.

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Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

mobeewave

Samsung taps Mobeewave for contactless payments

Integrating the fintech company’s services will allow anyone to accept payments on their mobile device.

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Tech in Action: Marriott’s connected hotel room

The hotel chain partners with Samsung to explore how IoT could improve hospitality.

samsungpay

Samsung Pay opens to Scotiabank, ATB customers

The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.

Bixby-Voice

Samsung takes its AI helper beyond the smartphone

The Bixby personal assistant gets a relaunch that focuses on bringing it to more connected devices and partners.

HarpBridge

Tech In Action: Samsung strums a bridge in Ireland

The Galaxy S8 helps an artist play a city-sized harp for “Do Bigger Things.”

IkeaLights

Insights of the Week: The IKEA-ifying of connected homes

Plus, Canada’s mixed-platform internet use tweaks one brand’s marketing message.

heightsskywalk

The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.