Articles Tagged ‘ubisoft’

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Ubisoft picks Lg2 as primary agency

How the agency will be working with the company’s internal teams and engaging the video game industry.

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Tech in Action: Beam me up, Watson

IBM’s AI will bring natural language voice controls to an upcoming Star Trek virtual reality game.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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Up to the Minute: Public grows its leadership team

Plus: The One Show’s Canadian judges, new branded content from Ubisoft and more news you may have missed.

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

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Ubisoft gets kids to play in the real world

The Rabbids Amusement Center will encourage young fans of the video game series to go out and stay active.

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Ubisoft’s pandemic hits Canada

Artists collaborate to imagine what a global fall of society would look like here.

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Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.

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Next Big Things: New tech will lead to new storytelling

How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.

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Gamification is everywhere

How brands are tapping into consumers’ desire to keep on winning.

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Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies Publicis and JWT took home top honours at last night’s award show.

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AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

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Leo Burnett Toronto wins the internet

The shop won Agency of the Year at the Webby Awards, with trophies also going to Jam3, Publicis, Juniper Park, Blackjet and Tribal.

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

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Lg2 wins big at the Crea awards

The agency made a good showing at last night’s award, followed by Sid Lee, which also picked up several grand prizes.