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American Express zeroes in on storytelling
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American Express’ new unified, global brand
American Express targets millennial life
In the News
How do you improve customer experience?
An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.
Fast Facts: Products trump marketing in 2017
Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.
When social content does the heavy lifting
Here's how three brands are laddering up their branded content to make sure it links back to business results.
Amex opens up the front of the line
The company is giving entertainment perks to non-cardholders to attract new members.
Canadian retailers rosy on the future
A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: Amex turns envy into instant sales
From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.
Somebody get Superwoman a cocktail
Marketelle's Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.
Throwback Thursday: strategy in 1989
For our 25th anniversary, we're travelling through time. In '89 hot topics were seniors and green marketing.
Shopper Innovation Awards: American Express looks local
The credit card company wins a Silver and a Bronze for encouraging consumers to "shop small" in Toronto.
Stops, Starts and Changes
American Express tests a new social-buying platform; Target introduces Canadians to Red Card; Sears, Best Buy and Future Shop cut jobs; Dollarama eyes Latin America.
Canadians win at the Globes Awards
The Marketing Agencies Association honours the "best of the best" in advertising in Chicago.
Amex tells you where to go
The credit card co's multi-platform campaign includes an interactive events page on the Toronto Life website.