Diamond
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Ranking 2025
2024 Rank
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Award-Winning Talent 2025
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The Work
Terry Fox Foundation on how it’s helping to end cancer
Humber River Health looks to fix Canada’s strained healthcare system with tech
Sinai Health Foundation wants to make menopause a hot topic
Pizza Hut wants to “melt” the hearts of burger lovers
In the News
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Agency Moves: New CSO at NFA, plus promotions at Diamond
NFA names new CSO No Fixed Address (NFA) has promoted Zach Klein, former EVP and head of strategy, to the chief ...
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BOY 24: The ROM, where past meets future
This Brand of the Year story was originally published in the Fall issue of Strategy Magazine. Check out the winners ...
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Agency Moves: Edelman Canada grows its senior leadership
Edelman Canada grows its leadership Edelman Canada has made two new additions to the firm’s leadership team, with Anna Nowak (pictured ...
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BBDO vet joins Diamond senior leadership
Rebecca Flaman is the latest in a series of senior appointments.
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Sinai Health Foundation chooses Diamond as its AOR
The remits comes on the heels of several other AOR wins for the agency.
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Post Consumer Brands appoints Diamond as creative AOR
The agency will work across Post's full suite of brands.
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Canadian Blood Services names Diamond as AOR
New work from the partnership is expected later this year.
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Diamond names Sandra Moretti SVP of strategy
Moretti replaces shop vet Jon Crowley, who left for Fuse Create earlier this month.
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Industry Moves: Humber River Health Foundation appoints Diamond as AOR
Plus, One Twenty Three West brings aboard new senior director.
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Pollin looks to smash the stigma around infertility
Agency partner Diamond reminds would-be parents that infertility is natural.
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Diamond names chief AI officer
COO Alan MacDonald will now also be responsible for "charting the roadmap" for the agency and its clients on AI adoption.
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Diamond hires new creative director, VP of strategy
Simon Craig and Erin Banting deepen the agency's bench as it continues to build upon its recent momentum.
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Diamond wins Toronto Zoo ahead of 50th anniversary
The agency will help the organization firmly establish itself as a leader in the conservation space.
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Diamond hires Lori Davison to lead its strategic practice
The agency has recruited the former SickKids and ROM marketer, reuniting her with CCO Peter Ignazi.
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Diamond recruits Anand Iyer as new creative director
The hire is Peter Ignazi's first as the agency's CCO.
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In Brief: Fuse Create names a pair of SVPs
Plus, Canada Soccer's CMO leaves the organization and Key Gordon hires an advocacy-focused VP.
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Diamond grows its creative leadership
Creative director Jordan Cohen is the latest addition the agency has made to respond to growing remits.
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Diamond named AOR for TheScore’s betting platform
The agency has been tasked with getting TheScore Bet to break through in what is anticipated to be a competitive market.
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TD picks Ogilvy as Canadian creative AOR
The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.
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Up to the Minute: FCB adds a new creative team
Plus, Innocean has a growth spurt, Diamond picks up a "buzz"-worthy investing client and the IDEA contest is open for entries.
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Diamond adds two creative leaders and expands to U.S.
The agency is answering demand for brand work locally and community marketing south of the border.
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What the future of shopper experiences will look like
From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.
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Diamond adds new VP of strategy
Jon Crowley joins from Sid Lee to help manage and grow the agency's team, as well as refine its processes.
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Diamond launches PR offering
Wendy Bairos will lead the new offering as the agency adds to its "centre of excellence" model.
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Trix cereal is back… for good
A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.
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Max Valiquette joins Diamond as chief strategy officer
The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.
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Diamond named AOR for OverActive Media Group
The agency is working with the owner of esports team Toronto Defiant on all elements of its brand.
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Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
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Diamond hires two new CDs
Along with new leads for its social and influencer work, the agency is looking to evolve the creative solutions it provides clients.
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Diamond restructures for the new year
The hiring of Sean Davison as its first ECD comes as the agency shifts to a new model.
