Lego
Company Info
The Work
Lego builds a sustainable future
Check it out: Lego’s new perspectives
Greenpeace greases up Lego toys
In the News
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2SLGBTQ+ representation is good for business
From the C-Suite newsletter: Despite recent backlash, holding steadfast in a brand's inclusion mission supports long-term gains.
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How a donation program helps fill a gap in Lego’s sustainability efforts
Lego Replay expands the product lifecycle and lends a hand to non-profits for children.
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The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
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Brands share in the love of Fan Expo
How Lego and Toys "R" Us are tapping into fans' passion at the comic and pop culture convention.
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Canada takes three more Lions (out of) home
Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.
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Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year's conference.
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Relax marketers, you don’t need all the answers
SW+A's Luke Sklar says you're asking the wrong questions. Want to know the right ones?
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SXSW blog: No more ‘me too’ real-time marketing
Tribal Worldwide's Laura Muirhead's lessons from Lego and Sharknado on really marketing in real time.
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Verdict: Awake Chocolate packs a punch
The fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.
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Lego builds Quebec base for Christmas
The iconic brand launched a campaign to build its presence in French-speaking Canada.
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Lego builds its base with girls
A cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co's new female-focused Friends line.
